Pursuant to the agreement, China Movie Channel, under the State Administration of Radio Film and Television (SARFT), will cooperate with Paramount in broad-based support of the production of the film in China. Transformers 4 is expected to be released in China on or about June 27, 2014. The parties also intend to cooperate in a number of other areas related to Transformers 4, including the selection of filming sites within China, theatrical promotion, and possible post-production activities in China as well as casting of Chinese actors and actresses in the film.
This agreement represents the first time that China Movie Channel will work with a western studio in the production of a major motion picture.
The unprecedented agreement followed a meeting with Mr. Tong Gang, Vice Minister of SARFT with the Transformers 4 production leaders including director Michael Bay, producer Lorenzo di Bonaventura and Paramount Vice Chairman Rob Moore, along with Jiaflix Chairman Sid Ganis and President Marc Ganis at SARFT's official Reception Hall in Beijing. Minister Tong expressed support for the newly formed China Movie Channel/Jiaflix cooperation with Paramount.
The Transformers movies are among the most popular films ever released in China, and Michael Bay is among the most popular directors with Chinese audiences. Transformers: Dark of the Moon, released theatrically in 2011, grossed $165 million in China and over $1.1 billion worldwide.
Here's what director Michael Bay had to say in a brief statement.
Yan Xiaoming, chairman of China Movie Channel, also released the following statement.
Jiaflix, through its partners, Sid Ganis, Marc Ganis and Kenneth Huang, was the driving force in bringing the new arrangement to fruition.
Here's what Sid Ganis, Chairman of Jiaflix, said in his own statement.
Jiaflix has recently entered into a long term agreement with Paramount, under which Paramount will supply more than 250 films a year to the new video streaming partnership between Jiaflix and M1905.com, a unit of China Movie Channel.
Paramount vice chairman Rob Moore also chimed in with his own statement regarding the news.
Transformers: Age of Extinction was released June 27th, 2014 and stars Nicola Peltz, Mark Wahlberg, John Goodman, T.J. Miller, Stanley Tucci, Kelsey Grammer, Sophia Myles, Jack Reynor. The film is directed by Michael Bay.