It's not a particularly slow news day, and we're not shilling for Red Robin. We're just ultimately fascinated by food stuff that is based on or around movies, like the death on a black bun Darth Vader burger sold last year in conjunction with the release of Star Wars: Episode I - The Phantom Menace 3D (before Disney got a hold of the franchise). Now comes The Wolverine Berserker Burger, which is topped off with a brioche bun marked by Logan's signature adamantium claw marks. There might also be some of Logan's signature chest hair mixed in with the aioli. (What do you think makes it so zesty?)
Check out the pics and then read on for the official press release about this questionable meal awaiting you at the local mall, next to the Cinemaplex.
Red Robin today announced its action-packed kick-off to summer in conjunction with Twentieth Century Fox to get guests excited about the much-anticipated summer event movie, The Wolverine, in theaters July 26. The collaboration allows movie fans of all ages to experience the world of The Wolverine in a unique way, remixing the classic American passion for superheroes with epic offers that take "Dinner and a Movie" to a whole new level.
From now through June 30, guests can go "berserk" at Red Robin with a special Dinner and a Movie offer. Guests that purchase a $25 limited edition The Wolverine gift card at participating Red Robin restaurants will receive a free movie ticket to see the film when they enter their gift card code at www.redrobin.com/movietix.
To inspire moviegoers, Red Robin will reward any guest who sees The Wolverine during opening weekend* and brings their ticket stub into participating restaurants from Monday, July 29 to Thursday, August 1 with $3 off their visit.
Denny Marie Post, Red Robin's senior vice president and chief marketing officer, had this to say:
"Red Robin is thrilled to be collaborating with Twentieth Century Fox to promote the upcoming blockbuster, The Wolverine, and we know our loyal guests and avid moviegoers will enjoy all that we have in store for them this summer. As the gourmet burger expert, we are particularly excited to unveil our Wolverine-inspired burgers, sure to pack as much punch as the action-packed thriller!"
Red Robin's innovative and craveable take on one of the motion picture powerhouse's most iconic characters, Wolverine, resulted in two daringly delicious gourmet burger offerings that guests can get their claws on:
The Berserker BurgerInspired by everyone's favorite anti-hero, this burger packs an explosive punch of flavor! The Berserker Burger features a fire-grilled burger topped with zesty aioli, spicy pickles, Sriracha onion straws and Cheddar cheese on a brioche bun. This bold burger has Wolverine claw marks in the bun and is served with Bottomless Steak Fries.
Red's Tavern Double featuring NEW Kuzuri StyleGuests can feed their inner Wolverine with this exotic, Asian-inspired Tavern Double style with samurai slaw, ginger garlic wonton strips, and cilantro.
Zachary Eller, Senior Vice President, Marketing Partnerships & Promotions at Twentieth Century Fox, had this to say:
"We're excited that Red Robin collaborated with The Wolverine for their first-ever entertainment promotional partnership. Our goal is to energize moviegoers, and Red Robin's theater adjacent locations will be pushing fans into multiplexes everywhere."
In addition to the new The Wolverine burgers, the gourmet burger expert is offering other new seasonal beverages this summer, including the following.
Sparkling MelonadeA seasonal twist on Red Robin's signature Freckled Lemonade, guests can sip in the summer with this new Bottomless blend of fresh watermelon, Minute Maid Lemonade and Sprite!
Tropical Watermelon PunchA tropical treat for guests 21-and-over, this summer cocktail is mixed with Malibu® coconut rum and Grand Marnier® shaken with fresh muddled watermelon, citrus & pineapple juices, and grenadine, and topped with shaved coconut and fresh watermelon.
This summer, there's no better way to spend an evening than enjoying a burger at Red Robin and seeing a great film like The Wolverine. For more information on the promotional partnership, sweepstakes, summer items or to find the restaurant location nearest you, visit: .
The Wolverine was released July 26th, 2013 and stars Hugh Jackman, Tao Okamoto, Rila Fukushima, Hiroyuki Sanada, Svetlana Khodchenkova, Brian Tee, Hal Yamanouchi, Will Yun Lee. The film is directed by James Mangold.