"There is no better showcase on television than to follow the Super Bowl, and we believe The Voice is deserving of such high-profile exposure," said Greenblatt. "The attention grabbing blind audition phase of The Voice has mass appeal and will fittingly team up with the biggest sporting event of the year."
The Voice, featuring musician coaches Christina Aguilera, Cee-Lo Green, Adam Levine and Blake Shelton is the 2010-11 season's #1 new series in adults 18-49 and ranks behind only American Idol among all entertainment series on ABC, CBS, NBC, Fox and CW. To date, The Voice is averaging a 5.4 rating, 14 share in adults 18-49 and 12.0 million viewers overall.
The Voice is an innovative vocal competition series modeled after Holland's top-rated vocal talent discovery show, The Voice of Holland. The series is hosted by Carson Daly and features the musician coaches working through the various phases of the competition with only the most talented vocalists. The show's second season will air midseason Mondays, 8-10 p.m. ET.
The Voice is a presentation of Mark Burnett's One Three Inc., Talpa Content USA, Inc. and Warner Horizon Television. The series is created by John de Mol, who will executive-produce along with Burnett, Audrey Morrissey and Stijn Bakkers.