The Company noted that Blu-ray sales accounted for an estimated 27% of first weekend sales, up from 22% of the first weekend sales of The Twilight Saga: Breaking Dawn - Part 1, reflecting continued penetration of the Blu-ray format. Opening weekend estimates for Breaking Dawn - Part 2 also underscored the franchise's continued growth trajectory on digital and on demand platforms, with the film recording approximately 20% more electronic sell through transactions than Breaking Dawn - Part 1 and showing early indications of a robust VOD performance as well. Here's what Lionsgate Executive Vice President and General Manager of Home Entertainment Ron Schwartz had to say in a statement.
"We're particularly pleased that The Twilight Saga: Breaking Dawn - Part 2 opened even stronger than Breaking Dawn - Part 1, which launched on Valentine's Day weekend last year. Consumer demand for The Twilight Saga: Breaking Dawn - Part 2 reflects strength in all segments of the home entertainment marketplace - packaged media, digital and on demand. This is further proof that author Stephenie Meyer has created a timeless classic that moviegoers want to enjoy over and over in a wide variety of formats."
The Twilight Saga: Breaking Dawn - Part 2 launched at 12:01 A.M. on Saturday, March 2 with midnight retail events at more than 3,000 stores across the country.
The film has grossed $829 million at the worldwide box office, a franchise best, bringing The Twilight Saga's overall worldwide box office to more than $3.3 billion. The astonishing fifth film in the franchise illuminates the secrets and mysteries of this spellbinding romantic epic that has entranced tens of millions. Academy Award winner Bill Condon directed both the first and second parts of the two-part finale starring Kristen Stewart, Robert Pattinson and Taylor Lautner. The film, based on the fourth novel in author Stephenie Meyer's Twilight series, was written by Melissa Rosenberg and produced by Wyck Godfrey, Karen Rosenfelt and Stephenie Meyer.
About The Twilight Saga film series
The Twilight Saga film series stars Kristen Stewart, Robert Pattinson and Taylor Lautner and tells the story of 17-year-old Bella Swan who moves to the small town of Forks, Washington to live with her father, and becomes drawn to Edward Cullen, a pale, mysterious classmate who seems determined to push her away. But neither can deny the attraction that pulls them together...even when Edward confides that he and his family are vampires. The action-packed, modern day vampire love story Twilight, the first film in the series, was released in theatres on November 21, 2008 to a blockbuster reception. The second installment of the film franchise, The Twilight Saga: New Moon was released November 20, 2009, the third installment, The Twilight Saga: Eclipse was released June 30, 2010, and The Twilight Saga: Breaking Dawn - Part 1 was released on November 18, 2011.
The Twilight Saga: Breaking Dawn - Part 2 was released November 16th, 2012 and stars Kristen Stewart, Robert Pattinson, Taylor Lautner, Peter Facinelli, Elizabeth Reaser, Ashley Greene, Jackson Rathbone, Kellan Lutz. The film is directed by Bill Condon.