'Star Trek Into Darkness' App to Unlock a Surprise During 'Super Bowl XLVII'

Paramount Pictures and Qualcomm will launch this app at the end of January.
Paramount and Qualcomm launching Star Trek Into Darkness app
Paramount and Qualcomm launching Star Trek Into Darkness app
Paramount Pictures, a division of Viacom Inc., and Qualcomm Incorporated, through its subsidiary Qualcomm Labs, Inc., today announced that Gimbal™ context awareness technologies will be used to deliver exclusive content and advanced real world game experiences for the Star Trek Into Darkness application based on the upcoming movie from J.J. Abrams.

These cutting edge technologies are being showcased in a never before-seen way and will enable users to automatically engage with a wealth of movie related materials by utilizing their real-life surroundings to auto-complete integrated missions by employing audio scan, geo-location recognition, and image recognition functionality powered by Qualcomm Vuforia. The Star Trek Into Darkness app will launch at the end of January. Qualcomm's Chairman and CEO Dr. Paul E. Jacobs made the announcement today during his keynote address at the International CES show in Las Vegas.

During the second quarter of the big game, the app will allow users the ability to unlock the first of many surprises during the airing of the Star Trek Into Darkness tv-spot, making this one of the most unique and interactive apps ever created for a movie. As a bonus, users who register for the app will be automatically entered into a sweepstakes for the chance to win a VIP trip to the U.S. premiere. To be the first to get the app and enter the sweepstakes, visit StarTrekMovie.com/CES.

"We are excited about collaborating with Paramount on this app as it further brings to life Qualcomm's vision of the digital sixth sense, where devices intelligently interact with the world around you," said Dr. Jacobs. "By leveraging the Gimbal platform, this app harnesses the power of the smartphone to bridge the digital and physical world, allowing the studio to market the film in the real world and simultaneously bring users into the film's story and world."


Highlights of the app include:


  • • An audio scan function that can be turned on to automatically recognize and reward users for watching Star Trek Into Darkness content on TV and other media;
  • • An image scan function that enables users to interact with images printed or viewable in the real world;
  • • A geofencing function for location-based experiences;
  • • New Star Trek Into Darkness content, such as videos, images and wallpapers delivered directly to users' mobile devices;
  • • Exclusive opportunities and special offers only available to app users;
  • • One lucky sweepstakes winner will be rewarded with the grand prize of attending the Star Trek Into Darkness U.S. premiere.

Star Trek Into Darkness was released May 17th, 2013 and stars Chris Pine, Zachary Quinto, Zoe Saldana, Karl Urban, Simon Pegg, John Cho, Benedict Cumberbatch, Anton Yelchin. The film is directed by J.J. Abrams.



Sources: Paramount Pictures

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Comments (3)

  1. Sean

    Cool!

    2 years agoby @themoviefanaticFlag

  2. CelluloidDreams

    The marketing begins!

    2 years agoby @2movieguysFlag