Machinima helped reinvigorate the Mortal Kombat brand. After launching the trailer for Season 2 of the Mortal Kombat: Legacy series, developed and produced by Warner Bros., it generated over 2 million views in the first 48 hours. The original Mortal Kombat: Legacy series, distributed by Machinima, started with a successful short film that led to the first season which attracted over 60 million views leading to the second season and a feature film in development.
Here's what Machinima CEO and co-founder Allen DeBevoise had to say in a statement.
"Partnering with Ridley Scott to work with his talented directors shows Machinima's dedication to going above and beyond in delivering quality original content for our audience to embrace,. By combining this unique incubation model together with our powerful partnership of established creative talent and scaled distribution to millions on Machinima, we believe new Sci-Fi franchises will be born."
Ridley Scott also released his own statement regarding the new venture.
"RSA has always been at the forefront of creating innovative work. With new media transforming the way audiences connect with films and filmmakers, Machinima is a great partner for us as we embark on this new model of delivering original content to fans. It's a tremendous opportunity for pushing the creative boundaries for both our filmmakers and the audience."
Machinima is the dominant video entertainment network for young males around the world. The number one entertainment channel on YouTube, Machinima serves over 2.6 billion video views per month, and reaches over 262 million viewers monthly. The network features scripted series, original content, weekly and daily shows, official publisher content, and gameplay videos, all aimed at the coveted 18-34 year old male demographic. The company is backed by MK Capital, and Redpoint Ventures, and is headquartered in Los Angeles, California.
About Ridley Scott and Associates
Founded by Ridley Scott and Tony Scott in 1968, RSA Films has, for more than 40 years, been one of the world's leading commercial production companies. Headed by President Jules Daly, RSA is at the forefront of creating innovative groundbreaking advertising campaigns for some of the world's most recognized brands. Headquartered in Los Angeles, with offices in New York, London, and Shanghai, RSA has a roster of over 80 directors, including Kathryn Bigelow, Martin Scorsese, Sam Mendes, Joe Carnahan, Steven Klein and Neill Blomkamp. RSA has received numerous Golden Lion, Emmy, BAFTA, AICP, Cleo, MTV and MVPA Awards since its inception.