In Pixels, when intergalactic aliens misinterpret video-feeds of classic arcade games as a declaration of war against them, they attack the Earth, using the games as models for their various assaults. President Will Cooper (Kevin James) has to call on his childhood best friend, '80s video game champion Sam Brenner (Adam Sandler), now a home theater installer, to lead a team of old-school arcaders (Josh Gad and Peter Dinklage) to defeat the aliens and save the planet. Michelle Monaghan plays the team's unique weapons specialist.
The action-comedy is directed by Chris Columbus from a story by Tim Herlihy and a screenplay by Tim Herlihy and Timothy Dowling, based on the original short film of the same name by Patrick Jean.
The film is produced by Adam Sandler, Chris Columbus, Mark Radcliffe, and Allen Covert. Executive Producers are Barry Bernardi, Michael Barnathan, Jack Giarraputo, Heather Parry, Tim Herlihy, Steve Koren, Patrick Jean, Benjamin Darras, Johnny Alves, Matias Boucard, Seth Gordon, and Ben Waisbren. The film, a Columbia Pictures presentation in association with LStar Capital, is a Happy Madison / 1492 Films production in association with One More Production.
Companies with classic arcade games that are teaming with Sony Pictures on the film include:
Konami Digital Entertainment Co., Ltd. (Frogger)
BANDAI NAMCO Games Inc. (PAC-MAN, Galaga, and Dig Dug)
Nintendo (Donkey Kong)
Columbia Pictures Industries, Inc. (Q*bert)
Taito Corporation (Space Invaders)
Warner Bros. Interactive Entertainment (Joust, Defender, Robotron and Wizard of Wor)
Commenting on the announcement, the film's director, Chris Columbus, said,
Producer Allen Covert added,
At Comic-Con San Diego, from July 24-27, arcaders 13 years of age and older with Comic-Con badges will have the chance to engage with many of these classic original arcade games and try them out again as the studio features a Pixels Electric Dreams Factory arcade at the Hard Rock Hotel, 209 5th Ave., San Diego.
Said Dwight Caines, president, Theatrical Marketing for Sony Pictures,