Legendary Entertainment announced today wide-reaching licensing partnerships tied to one of the biggest motion picture events of the summer, Warner Bros. Pictures and Legendary Pictures Pacific Rim, directed by acclaimed filmmaker Guillermo del Toro. Legendary has secured a strong list of major licensees in all key categories in advance of Toy Fair, February 10-13 in New York. Legendary has also released exclusive images of the Jaeger toys, which you can see below.
This broad-range merchandising program includes best-in-class consumer products brands and covers major manufactured goods categories spanning from apparel to board games to Halloween costumes. Here's what Legendary's executive vice president of theatrical marketing Joel Chiodi had to say.
"As anticipation mounts for the release of Pacific Rim, Legendary Entertainment is committed to collaborating with a world-class lineup of licensing partners that will serve as the foundation for a strong merchandising program. The responses from licensees and retailers have been phenomenal as they embrace the unique opportunity that this property presents."
Legendary's top-shelf list of leading licensees includes marquee publishing brands, such as the National Entertainment Collectibles Association (NECA), which will supply Pacific Rim-branded collectible action figures, model kits, prop replicas, posters, puzzles, board games and apparel worldwide. In the video game category, Legendary has carved an agreement with Jump Games to supply mobile and tablet games globally, as well as with Yukes Company for downloadable console and PC games worldwide. Cryptozoic Entertainment will oversee trading cards and trading-card accessories on a worldwide basis. Titan Books will handle worldwide novel adaptations; Legendary Comics will oversee the worldwide distribution of licensed Graphic Novel adaptations; Insight Editions will be responsible for the global distribution of the "Art Of" book; and Brown Trout Publishers will handle calendars in the U.S., Canada, UK and Australia. Rubies Costumes will manufacture Pacific Rim Halloween masks, costumes, animatronics and Halloween décor for the global market and Sideshow Collectibles will supply higher-end museum-quality replicas and statues from the film worldwide.
About Pacific Rim
When legions of monstrous creatures, known as Kaiju, started rising from the sea, a war began that would take millions of lives and consume humanity's resources for years on end. To combat the giant Kaiju, a special type of weapon was devised: massive robots, called Jaegers, which are controlled simultaneously by two pilots whose minds are locked in a neural bridge. But even the Jaegers are proving nearly defenseless in the face of the relentless Kaiju. On the verge of defeat, the forces defending mankind have no choice but to turn to two unlikely heroes - a washed up former pilot (Charlie Hunnam) and an untested trainee (Rinko Kikuchi) - who are teamed to drive a legendary but seemingly obsolete Jaeger from the past. Together, they stand as mankind's last hope against the mounting apocalypse.
Pacific Rim was released July 12th, 2013 and stars Charlie Hunnam, Diego Klattenhoff, Idris Elba, Rinko Kikuchi, Charlie Day, Burn Gorman, Max Martini, Robert Kazinsky. The film is directed by Guillermo del Toro.