Will the Joker-Themed The Dark Knight Viral Campaign Continue?

The Dark Knight Joker Phone
The Dark Knight Joker Phone
Some time back, cakes were sent out by "The Joker" to promote the release of The Dark Knight. Inside the cakes, there were cell phones that provided instructions that directed fans to the premiere viewing of the six-minute prologue that was attached to the IMAX viewings of I Am Legend. According to a scoop over at Batman on Film, those phones have been renewed to remain active until March 29, 2008.

Their scooper writes:

Chicago Joker Phone Guy' here. Just got a text at 10:49 PM (CST) on The Joker cake phone that said that $30 was added to my account and the phone is now good until 3/29/2008.

After looking at the account information once the phone was initially received back in December, I found that the phone was set to expire tomorrow (1/30), leading us Bat-Fans to believe that the viral campaign (at least with the phones) was going to end. With the addition of the extra minutes, this means that the viral campaign lives on despite the untimely death of Heath Ledger (may he rest in peace). I have looked on message boards and several of the other cities have also confirmed that their phones have received extensions until the end of March as well.

[If this is indeed the case], I applaud Warner Bros. for continuing the marketing campaign and not letting the fans down or suppressing Heath's extraordinary performance. We all have the greatest respect for Mr. Ledger and I believe we all know how to separate the Joker character from Heath. Heath's performance should be celebrated and shown to the world and I believe that is exactly what Mr. Nolan and WB plan to do.


It was unclear whether or not Warner Bros. intended to continue the viral marketing campaign, which heavily featured the Joker, as portrayed by Heath Ledger. With Ledger's untimely death, many fans wondered if the studio would be willing to continue the campaign, with most fans believing that the best way to honor Ledger would be to continue the campaign. With the renewal of the phones, that now seems more likely.

As MovieWeb/SuperheroFlix were one of the lucky sites to be involved in getting a Joker phone, we haven't received any such text described above, but what we did notice a few days ago was that the phone's initial balance was about to run out.

As of now, the phone still works, is continually charged, and waiting for more calls from The Joker and his crew. We'll keep you in the loop as our phone starts to ring again.

Click Here! for our original story.
Click Here! for our Joker Cake gallery.

The Dark Knight was released July 18th, 2008 and stars Christian Bale, Heath Ledger, Aaron Eckhart, Michael Caine, Maggie Gyllenhaal, Gary Oldman, Morgan Freeman, Monique Gabriela Curnen. The film is directed by Christopher Nolan.


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Comments (16)

  1. THE JOKER

    not just yet...i know where the promotion is leading but TwoFace is going to be more into Late April and May. HEATH and the joker are whats still going to be promoted for a lil while longer

    4 years agoby @mcleve02Flag

  2. kingdingaling

    Ive heard that they gonna change the focus from the joker to two face, soon.

    4 years agoby @kingdingalingFlag

  3. THE JOKER

    agreed they will keep this awesome campaigne going and really get people somehow even more hyped for this film!

    4 years agoby @mcleve02Flag

  4. sweetytots

    It would be a slap in the face to just "ignor" the work of Heath.

    4 years agoby @sweetytotsFlag

  5. The Kwisatz Haderach

    yup nice to hear

    4 years agoby @the-kwisatz-haderachFlag

  6. The Kwisatz Haderach

    yup nice to hear

    4 years agoby @the-kwisatz-haderachFlag

  7. Phatlightning

    good to hear.

    4 years agoby @sxers2k1Flag

  8. brunchking

    The show must go on! I imagine Heath would've wanted that.

    4 years agoby @brunchkingFlag

  9. Josebond007

    I hope WarnerBros. dont forget aout ledger's interpretation.

    4 years agoby @josebond007Flag

  10. THE JOKER

    very good decision to keep going with this. its how it should be. heath should honored this way. this is great news

    4 years agoby @mcleve02Flag

  11. Wu-Tang101

    I'm glad they made that decision can't hardly wait to see TDK!!!

    4 years agoby @wu-tang101Flag

  12. CelluloidDreams

    Good Job Warner Bros....Keep the marketing as planned!

    4 years agoby @2movieguysFlag

  13. killahmovie24

    yes this the right choice and this is the best way to keep heath in our minds fresh, keep the campaign going and please!!!!! BRING ON THE DARK KNIGHT!!!!!!!!

    4 years agoby @killahmovie24Flag

  14. Marcusx

    indeed

    4 years agoby @marcusxFlag

  15. JuiceBoxProductions

    Kudos Warner Bros.

    4 years agoby @thejuiceman777Flag

  16. T.Clark

    Good. They should still keep with the marketing plan.

    4 years agoby @insertusernamehereFlag

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