Warner Bros. to Ship 1 Million The Dark Knight Blu-ray Units?

The records have already started for The Dark Knight's Blu-ray disc, a month before the discs are set to arrive. According to Video Business, sources have revealed that Warner Bros. intends to ship 1 million The Dark Knight Blu-ray units for its first week of release.

It is believed that this would be the biggest first-week Blu-ray shipment ever, although Warner Bros. wouldn't comment on their shipping schedule. The Blu-ray format itself has been surging since its format war win over HD DVD. Last March, Casino Royale became the first Blu-ray title to ship over 100,000 units in the first week.

It is believed that this mass The Dark Knight Blu-ray rollout will be used as a trigger for consumers to switch to 1080p.

"Given its release date timing and our research, this indicates that a lot of customers are waiting to purchase this title," said Dorinda Marticorena, Warner senior VP of worldwide marketing and high-def. "If a household is on the fence about making a Blu-ray player or PS3 purchase, this title can be influential in making that happen."

The Dark Knight will be available on DVD and Blu-ray on December 9.


Sources: Video Business

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Comments (21)

  1. ndiva05

    Can't wait!

    3 years agoby @ndiva05Flag

  2. Brian

    Badass.

    3 years agoby @brianFlag

  3. SMRTALEC

    I've already pre-ordered my blu-ray collectors edition on amazon :P

    3 years agoby @smrtalecFlag

  4. ...YeahButTheBookWasBetter

    they wont last a day

    3 years agoby @theboywhocriedsequelFlag

  5. cnote

    My Christmas shopping is over now....everybody gets "The Dark Knight"...;-)

    3 years agoby @cnoteFlag

  6. Buriblazing

    blu ray baby! will be highest selling blu ray disc.

    3 years agoby @buriblazingFlag

  7. fanboy

    sweet

    3 years agoby @fanboyFlag

  8. Moviemaniack1993

    All I know is, wherever it is the cheapest, I will be there AS SOON AS THEY OPEN to buy it. Guarantee myself a copy, and will not have to wait for internet shipping. Only 1 month! God it feels like June 18th when we had to wait a whole month for it to hit theaters! Time flies!

    3 years agoby @moviemaniack1993Flag

  9. phxman72

    Well i have no Blue-ray or PS3 but I really love The Dark Knight I will be in the market for one it's cool this is coming out on Blue,I wish they would release Tim Burton's Batman movies.

    3 years agoby @phxman72Flag

  10. Diaigma

    I don't think a million units is going to be enough!

    3 years agoby @diaigmaFlag

  11. Structure (ONSTRA)

    wooooooooooooooooooow, this is greatttttttttttt.

    3 years agoby @gaj1992Flag

  12. TheDarkKnight

    yeah i would buy a ps3 just to have this movie on
    blu-ray

    3 years agoby @thedarkknightdkFlag

  13. darknight2183

    The Dark Knight will certainley be the top selling blu ray and dvd of all times.

    3 years agoby @darknight2183Flag

  14. Phil Mata

    You bet your sweet-ass Warner Bros'. TDK is on the DVD prowl. It's gonna sell out faster than a politician on a podium. Isn't that right Spitzer?

    3 years agoby @phil-mataFlag

  15. Evil Resident

    Come out Faster lol I wish

    3 years agoby @curvyaloneFlag

  16. HiperTurk

    thanks for this news. come out faster..

    3 years agoby @hiperturkFlag

  17. JR

    come out faster!

    3 years agoby @supbitchFlag

  18. Joker's Apprentice

    Just what I want to hear.. hey, why not ship it out a little earlier than usual... I can not wait.

    3 years agoby @lude8282Flag

  19. JonSpidey07

    YES!!!
    finally getting down to it
    the X-Mas shopping will be tremendous

    3 years agoby @jonspidey07Flag

  20. AnnoyingFilmCritic

    It pushed me to go Blu Ray...Awesome movie.

    3 years agoby @annoyingfilmcriticFlag

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