While we still don't have any answers about the overall campaign, Warner Bros. has seen fit to memorialize Heath Ledger on at least a few of the web sites being used to promote the film. On the films official site, TheDarkKnight.com, the bulk of the site has been taken down, and replaced with a white-background page that includes a picture of Heath Ledger as well as the following words:
We mourn the loss of a remarkable talent gone too soon... and the passing of an extraordinary man who will be greatly missed.
Meanwhile, on the chief site for the viral marketing campaign, WhySoSerious.com, a black ribbon has been left on top of the message from the Joker created out of magazine cut-outs.
So far, there have been no noticeable alterations to the other marketing sites associated with the The Dark Knight.
The Dark Knight was released July 18th, 2008 and stars Christian Bale, Heath Ledger, Aaron Eckhart, Michael Caine, Maggie Gyllenhaal, Gary Oldman, Morgan Freeman, Monique Gabriela Curnen. The film is directed by Christopher Nolan.
Comments (28)
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THE JOKER
well endless numbers really...Bale, Ledger, Eckhart, Caine, Oldman, Freeman, oh and the list goes on. There is SOOOOO much talent on this movie! its definitely going to be the biggest movie of 2008!
4 years agoby @mcleve02Flag
kingdingaling
Roll on summer 2008, i also think that eckhart performance as two face will be awesome too. we are forgetting that this movie will give us three actors doing their best work to date and i can't wait for these characters to clash.
4 years agoby @kingdingalingFlag
THE JOKER
i know it seems to be taking forever to get here... i can not wait for it to finally release already!!!
4 years agoby @mcleve02Flag
Splatter2010
Summer 2008 seems so far off. I feel like I did when I was a kid a month before X-Mas. Each day felt like an eternity.
4 years agoby @mindscapeFlag
THE JOKER
im sure it will. They will keep everything going. The movie is definitely going to be a hit
4 years agoby @mcleve02Flag
Splatter2010
hopefully the Joker's little scheme will play out regardless.....
4 years agoby @mindscapeFlag
THE JOKER
yeah and from everything have seen about his work on the dark knight it was well deserved. i really wish this hadnt happened. i wish he was still here. RIP Heath
4 years agoby @mcleve02Flag
Brit Babe
It is so cool that Warner Brothers have put up a Tribute to Heath Ledger. He was a great actor and gentleman, can't wait to see him in Dark Knight, he will be sadly missed. RIP Heath.
4 years agoby @corinaburrowsFlag
Ryan Moran
thats good he deserves a tribute heath ledger was a great and awesome actor he deserves it
4 years agoby @nightwing18Flag
The Kwisatz Haderach
Good for WB, its very sad, Health was a great actor. Im looking forward to seeing his performace in Dark Knight, and truely sad that it was his last role. Which will probably be one of his greatest.
4 years agoby @the-kwisatz-haderachFlag
THE JOKER
very cool they are doing this. this whole thing is like one giant nightmare. i just wish it would go away and Heath would be brought back to us
4 years agoby @mcleve02Flag
MasterSoto
I'm so sad about all this I could cry....:(
4 years agoby @mastersotoFlag
Wu-Tang101
went way to early he did!:( At least he went out with one of the most anticapated movies of this year under his belt. He did a great job in all of his movies as well but this one will take it im sure R.I.P Heath
4 years agoby @wu-tang101Flag
Nathidamus
It is a sad occurance and the attention here in Oz hasn't ceased since the story broke. I will take pleasure in knowing that this role may very well be his swansong, and that he put in a mammoth effort for us ,the fans.
He hasn't " PHONED IN " a performance from all reports and it is a great shame that he will never see the fame /accolades that will come with this performance.
Not that Heath was ever a fan of that part of the job!
Rest In Peace Heath Ledger
Australia loved you
The world loved you
Thanks for the memories!
4 years agoby @nathidamusFlag
Morgana29
This is so heartbreaking...
4 years agoby @morgana29Flag
CelluloidDreams
I hope some sort of tribute is done for Brad Renfro for his last film "The Informers"!!!
4 years agoby @2movieguysFlag
Phatlightning
either way Warner Bros. will keep it classy
4 years agoby @sxers2k1Flag
artkid04
of the credits
4 years agoby @artkid04Flag
artkid04
it will say it at the beginning
4 years agoby @artkid04Flag
CelluloidDreams
Well good for Warner Brothers!! They are doing the right thing! I bet at the end of the closing credit's for "Dark Night" it will say something like in "Memory Of Heath"
4 years agoby @2movieguysFlag
The Narrator: The Better Man
yeah. black ribbons, and joker masks 4every1. like v for vendetta
4 years agoby @narratorFlag
Clockworkcookie
that's great, really.. I also think people should wear a black ribbon when going to see The Dark Knight.
4 years agoby @clockworkcookieFlag
thelord3003
Awesome!!! I love it. Heath deserves it. He's OUR JOKER!!! FOREVER!! In his own words: "You change things...forever...there's no going back". I'm sure He wants us to remember him and have a big smile...WHY SO SERIOUS?? Love you brother!!! HEATH 4 EVER!!!
4 years agoby @thelord3003Flag
R0B062
yeah i reckon it will be a tribute and the guys behind the movie are handiling it very well dealing with such a delicate subject and to close down most of the site is a tribute to heath which i think is a good way of dealing with the loss and such an amazing talent
4 years agoby @r0b062Flag
-comrade-
When they say he was goin to be th focus of the marketing campaign, radimus-83, it meant that they were going to crete new material with ledger, have him to press junkets, stuff like that. The point was to show as little actual movie footage as possible to build up hype. Now they have to put an entirely new spin on it.
4 years agoby @taberjohnson18Flag
ArchAngel
Their probably gonna either dedicate the film or pay respect to him in the credits or before the movie...its nice to see some film makers with a heart...not like some of the money whor*s out there
4 years agoby @therealjokerFlag
Radimus-83
yeah, i think they should still use him as their main focus. it's a good way of paying tribute to him and show how important he was to this movie!
4 years agoby @radimus-83Flag
T.Clark
Well, this is good. They should get the marketing right in the aftermath of Heath's death. The guys behind the movie are geniuses and will market the movie while still paying respect to Heath.
4 years agoby @insertusernamehereFlag