This morning, actress Kristen Bell and creator Rob Thomas announced that they were moving forward on the long-awaited Veronica Mars movie by asking fans for $2 million through Kickstarter. Less than twelve hours later, their goal of $2 million has been met, and the movie is officially greenlit.
Veronica Mars reaches Kickstarter goal and gets the green light
The Veronica Mars Kickstarter project is the fastest and largest fund raiser in the history of crowd-funded movies, and is sure to inspire many copycats in the business. The $2 million goal was reached shortly after 6 pm. Warner Bros. is now committed to a summer start date for the movie, which is based on the Veronica Mars series that launched in 2004 on UPN and ended its run as part of The CW in 2007. A big screen adaptation has been promised to the fans ever since the series was canceled, and now those plans are finally coming to fruition.
Rob Thomas had this to say about reaching his goals set forth this morning.
"My mind is blown. I've been fantasizing about this taking big and had to tell myself, 'Stop it, Rob, you're being silly. You're setting yourself up for disappointment. And now today has exceeded the wildest pipe dream I let myself entertain. Holy cow. We better make a good movie. These amazing fans have stepped up. We better deliver."
Kristen Bell continued with this.
"I knew Veronica Mars fans were cool, but I had no idea they could rally with such power. They are unstoppable - just like Veronica. I will have a permanent blush on my face, feeling so lucky to be associated with this entire thing.
The Kickstarter goal was Warner Bros.' last ditch effort for getting Veronica Mars to the big screen. The movie will get a limited theatrical release as well as a VOD release. Rob Thomas added that the studio was eager to try out this Kickstarter campaign.
"Kristen Bell and I met with the Warner Bros. brass, and they agreed to allow us to take this shot. They were extremely cool about it, as a matter of fact. Their reaction was, if you can show there's enough fan interest to warrant a movie, we're on board."
Here is the video that helped launch the Kickstarter campaign.
Veronica Mars revolves around a young female high school student who transitions into college moonlighting as a private investigator under the tutelage of her detective father. Not many story details have been released at this time about the movie, but it is known that Veronica will be taking on a case during her high school reunion. You can still donate money to the project, which will go to upping the budget of the movie:
Veronica Mars comes to theaters in 2014 and stars Kristen Bell, Tina Majorino, Julie Gonzalo, Ryan Hansen, Jason Dohring, Francis Capra, Chris Lowell, Enrico Colantoni. The film is directed by Rob Thomas.