When asked about the release, writer director Rob Thomas revealed that the studio had their eye on this particular date.
"Warner Bros. had this date circled for quite some time and hoped it would stay open. Luckily, no other teen detective movie decided to open in the middle of March."
The director also reveals that the studio's release strategy has changed as well. The plan was to originally give the movie a limited theatrical release before rolling it out on VOD platforms, but now they are giving it a larger, nationwide release.
Rob Thomas is currently finishing the special effects and working on the soundtrack. Here's what he had to say about the scope of this $5.7 million movie.
"There are smart ways to do a movie of this size - and we chose none of them. We are a low budget movie with big set pieces and 60 speaking roles. A murder mystery in a house would have been more cost effective. But I think we have managed to pull it off."
Veronica Mars comes to theaters March 14th, 2014 and stars Kristen Bell, Tina Majorino, Julie Gonzalo, Ryan Hansen, Jason Dohring, Francis Capra, Chris Lowell, Enrico Colantoni. The film is directed by Rob Thomas.