Friends alum Matthew Perry is developing an untitled single-camera comedy in which he will star, co-write and executive produce for Sony Pictures TV.

According to The Hollywood Reporter, Perry conceived the comedy in which he will play a self-involved manager of a second-rate sports arena who begins to re-evaluate his life on his 40th birthday.

After meeting with a number of writers, Perry teamed with Sony-based Alex Barnow and Mark Firek, who will pen the script with him and exec produce.

Thomas Schlamme, who worked with Perry on Friends, The West Wing and Studio 60 on the Sunset Strip, is on board to direct and exec produce.

The project is being pitched to networks this week.

UPDATE: 10/14/09 9:15 AM PSTThe Hollywood Reporter is now reporting that ABC won a bidding war that was sparked by Perry's new sitcom, beating out NBC for the rights to the show.

It was also said that this deal was one of the richest development deals of the season and the project is nearly guaranteed a green-light to series.