DreamWorks Pictures and Paramount Pictures' co-production Transformers set an industry record for a non-sequel of $155.4 million in its opening week, surpassing the previous record held by the original Spider-Man in 2002. In addition, during its first full day of release on Tuesday, July 3, Transformers grossed $27.8 million, the biggest Tuesday in industry history, surpassing the second Pirates of the Caribbean adventure. The following day, July 4th, the Michael Bay-directed action adventure posted another industry best for the holiday of $29 million, outstripping Spider-Man 2 in 2004.

For DreamWorks and Paramount, Transformers three-day debut of $70.5 million was the top non-sequel and top live-action film ever. This propelled Paramount over the $1 billion mark in domestic gross in 189 days, the earliest any studio has reached that benchmark in a calendar year. The year 2007 will be Paramount's highest grossing since 1998, when it reached $1.046 billion, a figure that will be surpassed by the end of the coming weekend.

Over the past week, Paramount reclaimed its status as the #1 studio in market share, which it held earlier in the year, from April 21 to May 3. In addition, Transformers was DreamWorks' fourth straight #1 opening film following Norbit, Blades of Glory and Disturbia.

Other records established by Transformers include:

-- Top July 4th weekend ($70.5 million) for a non-sequel, surpassing the studio's own War of the Worlds in 2005 ($64.9 million).

-- Best July opening weekend ($70.5 million) for a non-sequel, surpassing 2001's Planet of the Apes ($68.5 million).

-- Top daily gross in July ($29.073 million) for a non-sequel, besting Planet of the Apes ($24.6 million).

-- Top Wednesday gross of all time ($29.073 million) for a non-sequel, beating the previous record holder 2004's The Passion of the Christ ($26.6 million).

-- Top Thursday gross ($19.177 million) for a non-sequel, beating 1996's Independence Day ($17.3 million).

-- Best live action movie debut ($70.5 million) for Paramount or DreamWorks, with the previous personal bests being War of the Worlds ($64.9 million) and 2005's The Ring 2 ($35.1 million) respectively.

Transformers was released July 2nd, 2007 and stars Shia LaBeouf, Megan Fox, Josh Duhamel, Tyrese Gibson, Rachael Taylor, Anthony Anderson, Jon Voight, John Turturro. The film is directed by Michael Bay.