"The performance of the Transformers DVD and HD-DVD has demonstrated the phenomenal success of this global franchise," said Kelley Avery, president, Worldwide Home Entertainment, Paramount Pictures. "We are happy to be kicking off the fourth quarter with a title that clearly shows home entertainment releases are still an event that drives consumers into stores-which is a win for both content providers and retailers."
Earning over $700 million at the global box office, the live-action feature film Transformers is the latest success in a worldwide franchise that has emerged as one of the most successful properties in action figure history, spawning numerous television series and comic books and a wealth of toys, games and other licensed merchandise. In 2007, Transformers has become one of the hottest properties for boys in a variety of categories, including toys, publishing, video games, apparel and back-to-school. Hasbro's licensing arm, HPG, has signed more than 250 licensees in 70 countries around the world.
The first live-action film based on the enduringly popular "Robots in Disguise", Transformers features the ultimate battle between good and evil, as the peace-loving Autobots seek to protect humanity from the evil forces of the Decepticons. The Transformers Special Edition two-disc DVD and HD-DVD sets provide an incredible experience with an arsenal of bonus material that delivers excitement and fun for long-time fans, as well as for viewers who are new to the Transformers universe. Further, the HD-DVD includes a host of highly advanced web-enabled features that will continue to roll-out through the rest of the year.
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Transformers was released July 2nd, 2007 and stars Shia LaBeouf, Megan Fox, Josh Duhamel, Tyrese Gibson, Rachael Taylor, Anthony Anderson, Jon Voight, John Turturro. The film is directed by Michael Bay.