Jun 11, 2012 by Brian Gallagher

Tonka Drives to the Big Screen with Sony Pictures Animation

Sony Pictures teams with Happy Madison for a Tonka animated feature
Sony Pictures teams with Happy Madison for a Tonka animated feature
Tonka, the Hasbro brand that for 65 years has stood for its line of toy trucks for children, will bring its Tonka toughness to the big screen in a fully animated motion picture to be produced by Sony Pictures Animation, Hasbro and Happy Madison Productions. The announcement was made today by Bob Osher, president, Sony Pictures Digital Productions, Michelle Raimo, president of Production for Sony Pictures Animation and Brian Goldner, president and CEO of Hasbro. The film will also be produced and developed by Goldner and Hasbro's senior vice president and managing director of motion pictures, Bennett Schneir and will be written by Fred Wolf.

The new Tonka project strengthens the growing ties between Sony Pictures and Hasbro, following the announcements that Sony Pictures is developing motion pictures based on Hasbro's Risk and Candy Land brands. Candy Land is also a Happy Madison project.

Commenting on the announcement, Osher said...

"In its 65 years, Tonka has become more than a toy or a brand - Tonka trucks are a rite of passage for kids all around the world. Time spent with these toys creates memories that last a lifetime as kids are inspired to play using the boundaries of their imagination. We look forward to creating a family friendly motion picture that brings the Tonka experience to life."


Raimo added...

"Fred and our friends at Happy Madison and Hasbro have a truly inventive take on what it means to be 'Tonka tough' that will translate the multi-generational appeal of this world-renowned brand into a fun animated adventure for the whole family."


"We're thrilled to be working with Bob, Michelle, and the amazing team of artists and storytellers at Sony Pictures Animation," said Schneir. "Together with Happy Madison, we're excited to bring Tonka trucks to life in a terrific story for audiences around the world."


One of the most recognized brands in Hasbro's portfolio, Tonka has been the bestselling toy truck globally since 1947. Giving children real-life, relatable experiences, Tonka trucks help kids learn the confidence to get the job done.

Tonka comes to theaters in 2014.



Sources: Sony Pictures Animation

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Comments (23)

  1. Michael Kolesik

    HOLY SH*T YOU GUYS I'M FROM THE FUTURE AND I KNOW THE PLOT
    Aliens invade earth and destroy the entire military. Now it's up to the Tonka Truck drivers to weaponize the trucks and save the world!!!

    BEST MOVIE EVAR!!!

    1 year agoby @Michael-KolesikFlag

  2. Space101

    Tonka tuff? Back in the day when I was playing with Tonka's, they were made out of metal...now they're made out of cheap ass plastic...Nothing tuff about that!

    1 year agoby @space101Flag

  3. CelluloidDreams

    ROFL!!! What-ever!

    1 year agoby @2movieguysFlag

  4. jasdjqs

    I cant wait for the HOT WHEELS movie, lol I hope the Tonka truck transforms

    1 year agoby @jasdjqsFlag

  5. Tronticon

    Built..... Tonka-Tuff!!!!!!

    1 year agoby @tronticonFlag

  6. Ghostman

    @bawnian-dexeus@ejk1@thedude1 On the other hand, I'm a little excited about this Risk movie coming out.

    1 year agoby @ghostmanFlag

  7. Junior Roberts

    I'm just waiting for the day that Hollywood unveils a live-action movie entitled "Tic-Tac-Toe" based on the game.

    1 year agoby @junior-robertsFlag

  8. ejk1

    Oh yeah, can't wait. There needs to be a lot of Tonka trucks in order to transport all that dirt to pour over the grave of Sandler's production company.

    1 year agoby @ejk1Flag

  9. Photoman

    Perfect stuff for Sandler's sh*tty company.

    1 year agoby @photomanFlag

  10. Michael Kolesik

    WTF? First Battleship... then this? What are we going to adapt next?

    1 year agoby @Michael-KolesikFlag

  11. Rudy

    Tonka the movie or Uncharted: Drake's Fortune the movie?

    1 year agoby @rudyFlag

  12. Rudy

    Battleship....Candyland.....Monopoly...........Lego...........NOW TONKA??????!!! HAHAHAHAHAHAHAHAHHA HOT WHEELS THE MOVIE, NERF THE MOVIE, SUPERSOAKER THE MOVIE!!!!!!!!!!!

    In a world where soaking is forbidden, one man stands up and fights for FREEDOM!!!!
    SUPERSOAKER THE MOVIE
    COMING SOON!!!

    1 year agoby @rudyFlag

  13. Rudy

    AHAHAHAHAHAHAHAHAHAHAHHAHHHHHHHHHHHAHAHAHAH!!!!!!!!!!!

    1 year agoby @rudyFlag

  14. TheDude1

    What is Adam Sandler doing with this and Candy Land? What is next for him? Tonka invades the Candy Land?

    1 year agoby @thedude1Flag

  15. SpeedyEric

    If these Tonka movies don't have 30-foot transforming robots or elite soldiers fighting a terrorist organization, then you can count me out.

    1 year agoby @SpeedyEricFlag

  16. Walter Aleksic

    Bawnian&#169-Dexeus because your right and it will be minus the pixar animation and there will be poop jokes coming from Happy madison

    1 year agoby @Walter-AleksicFlag

  17. Bawnian©-Dexeus

    Why do I detect a Cars vibe from this?

    1 year agoby @bawnian-dexeusFlag

  18. Blackout23

    At least its not a live adaptation lol

    1 year agoby @Blackout23Flag

  19. m2

    THIS?

    1 year agoby @m2Flag

  20. Bawnian©-Dexeus

    @ghostman You'll need a mask with a breathing mechanism

    1 year agoby @bawnian-dexeusFlag

  21. Ghostman

    Oh you gotta be kidding me. i face-palmed so hard I fractured my skull.

    1 year agoby @ghostmanFlag

  22. supermanvenom

    Is there anything hollywood won't take from our childhood

    1 year agoby @supermanvenomFlag

  23. Bawnian©-Dexeus

    No comment

    1 year agoby @bawnian-dexeusFlag

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