The Next Phase of the Viral Marketing Campaign for The Dark Knight Swings Into High-Gear!

As we've mentioned before, the second phase of the viral marketing campaign for The Dark Knight seems to be focused on Aaron Eckhart's Harvey Dent, and his run for Gotham City District Attorney. Regular updates have appeared on IbelieveinHarveyDent.com as the "campaign" travels around the country.

Now, to coincide with this phase of the campaign, a second issue of The Gotham Times newspaper has been mailed out to select fans, and the website TheGothamTimes.com has been updated to reflect the content of that second issue.

But wait! There's more. A host of websites mentioned in the pages of the paper have also gone live, revealing even more secrets about the film. These sites include MaidenAvenueReport.com, GothamCableNews.com, DanaWorthington.com, CitizensforBatman.org, St.Swithin'sChurch.org and GVAFoundation.org.

More information can be sent your way if you send e-mails to the addresses listed at the above sites.

But just in case you think the campaign has entirely shifted to Harvey Dent, have no fear. The Joker is still out there and biding his time. Last we heard from the Joker, it was possible to begin the application to become one of his henchmen by playing a few games at WhySoSerious.com. He has now begun text-messaging fans with the following message (which originates at recruiting@rent-a-clown.com):

"Hey clown! Long time, no crime spree! Well, put on your floppy shoes and answer this question: are you ready to get to work? (ReplyY/N)"


Those who have responded to the Joker with a 'Y' will get the following message:

"Glad to see you're still alive and kicking. I'll be in touch before Poisson d'Avril.


So, fans can expect to get more 'instructions' from the Joker by April Fool's Day.

UPDATE
The movement at IbelieveinHarveyDent.com has apparently been successful, and Harvey Dent is going to run for District Attorney.

An e-mail was just sent out by the movement:

We did it! Harvey Dent has officially announced he's running for Gotham District Attorney! And it's all because of you -- your support.

Your rallies, your petition drives, your videos, your enthusiasm. The Dentmobile brought our message of change for Gotham City to every neighborhood. But it was your energy that brought a message of support to Harvey Dent himself.

And he heard you. Harvey Dent heard the fierce desire all of you have for change in Gotham. And that's why, today, Harvey Dent announced that he's running for Gotham DA.

Now, the real battle begins. We all must join together to make sure that Harvey Dent gets the chance to take back Gotham City from crime and corruption.

Talk to your neighbors, your friends, your coworkers. Tell them why Harvey Dent is the one man who can save Gotham.

And keep on checking IbelieveinHarveyDent.com for news of the race.

Harvey Dent thanks you all. With your help, we can take back Gotham.

Sincerely

Allan Cypes
Media Manager, Harvey Dent for Gotham DA


Keep reading MovieWeb and SuperheroFlix for more information about the viral marketing campaign for The Dark Knight as it becomes available.

The Dark Knight opens on July 18, 2008, and stars Christian Bale, Heath Ledger, Morgan Freeman, Gary Oldman, Aaron Eckhart and Maggie Gylenhall.

The Dark Knight was released July 18th, 2008 and stars Christian Bale, Heath Ledger, Aaron Eckhart, Michael Caine, Maggie Gyllenhaal, Gary Oldman, Morgan Freeman, Monique Gabriela Curnen. The film is directed by Christopher Nolan.


Sources: Warner Bros. Pictures

Do you like this story?


RELATED STORIES

Comments (36)

  1. THE JOKER

    it kicks ass everyday we watch it

    4 years agoby @mcleve02Flag

  2. The Boondock Saint

    yo andrew ryan, i had a feeling u were joking but it was just that wen i saw those words, i didnt even bother to think if u were jokin, cuz i just went crazy

    4 years agoby @combatmadness360Flag

  3. Radimus-83

    and is DD saying that he didn't like "Begins"? thats very strange if he is, i watched it again yesterday and guess what?.......... it still kicks ass!

    4 years agoby @radimus-83Flag

  4. Radimus-83

    to anybody concerned, yes i was joking on my past comments about Eleckra and Tommy lee Jones! lol

    4 years agoby @radimus-83Flag

  5. T.Clark

    Hey 360, we were joking. U really think anybody thinks elektra or batman and robin would be better than this? A batman movie with an r rating would be cool to see comrade. And double d, what do u mean "eventually." They've already got it right.

    4 years agoby @insertusernamehereFlag

  6. double_d

    Eventually they'll get it right.

    4 years agoby @double-dFlag

  7. -comrade-

    I hope this movie gets an R rating

    4 years agoby @taberjohnson18Flag

  8. SpaceCowboy

    i'm familiar with Aaron's acting and even though i've never seen it top notch, i'm sure he could pull off the TwoFace character. hey, most people didn't think Heath Ledger couldn't do the Joker... the movie may not have come out yet but.... HAVE YOU SEEN THE TRAILER?!?!?! He's amazing in it. so, yeah, with Chris Nolan guiding him i can only assume that he'll make it through

    4 years agoby @SpaceCowboyFlag

  9. The Boondock Saint

    ok first i hav to say:radimus and phatlightning, elektra suked pretty badly and second of all:andrewryan, anything can turn out better than batman and robin, how could say that nothin could?! i dont know if u guys were joking or not but if u were than sorry and if u were serious then...........screw you!

    4 years agoby @combatmadness360Flag

  10. The Boondock Saint

    ok first i hav to say:radimus and phatlightning, elektra suked pretty badly and second of all:andrewryan, anything can turn out better than batman and robin, how could say that nothin could?! i dont know if u guys were joking or not but if u were than sorry and if u were serious then...........screw you!

    4 years agoby @combatmadness360Flag

  11. THE JOKER

    yeah and joel shumacher as director. why not lets throw in the last ingredient for a sh*tty Batman movie

    4 years agoby @mcleve02Flag

  12. Radimus-83

    bring back Tommy Lee Jones!!

    4 years agoby @radimus-83Flag

  13. T.Clark

    Jeez, phat, first ya copy tom's character for his avatar then ya copy his comments...

    4 years agoby @insertusernamehereFlag

  14. Phatlightning

    this movie will never be as good as Elektra!!!

    4 years agoby @sxers2k1Flag

  15. T.Clark

    Or Batman and Robin!!!!

    4 years agoby @insertusernamehereFlag

  16. Radimus-83

    this movie will never be as good as Elektra!!!

    4 years agoby @radimus-83Flag

  17. Radimus-83

    whats it about?

    4 years agoby @radimus-83Flag

  18. They call me ITCHY BALLS

    I just made a new movie....THE DARK BUTTHOLE.

    4 years agoby @danbrchFlag

  19. killahmovie24

    aaaaggggghhhhhhh!!! i cant wait n e more!!!!!!

    4 years agoby @killahmovie24Flag

  20. Space101

    If there's another trailer coming out, it will surely be close to when the movie is coming out. We've been spoiled enough with pictures and trailers up to now...personnally I don't need anything else to ruin this movie anymore...I'm just gonna sit back and wait patiently...

    4 years agoby @space101Flag

  21. The Kwisatz Haderach

    Cora = SPAMMER! Get lost Cora!

    This movie is gonna rock. So looking forward to this film!

    4 years agoby @the-kwisatz-haderachFlag

  22. Timmy

    Cora needs to split.

    4 years agoby @timmyFlag

  23. Chad Vital

    Is it just me or is this cora person spamming every blog/post topic? lol

    4 years agoby @chad-vitalFlag

  24. Ultraman Elite

    Our joker is dead!

    4 years agoby @se7kingsFlag

  25. CelluloidDreams

    Between "The Dark Knight" & "Indian Joanes" this will be one hot kcik-ass summer for films!!!

    4 years agoby @2movieguysFlag

  26. jono1018

    this film f*cking rocks batman rules

    4 years agoby @jono1018Flag

  27. Radimus-83

    don't think so!

    4 years agoby @radimus-83Flag

  28. ed_wood

    Can't wait for this movie. Is the other trailer even out yet?

    4 years agoby @ed-woodFlag

  29. Radimus-83

    or the original Punisher(1989) with Dolph Lundgren!! Hoo-Raa..

    4 years agoby @radimus-83Flag

  30. Radimus-83

    this movie will never be as good as Elektra!!!

    4 years agoby @radimus-83Flag

(More)Recent Activity