President Snow (Donald Sutherland) and Plutarch Heavensbee (Philip Seymour Hoffman) discuss how to deal with Katniss Everdeen (Jennifer Lawrence) in the latest TV spot for The Hunger Games: Catching Fire. In addition, Lionsgate has released three new Capitol Couture photos and three posters for this highly-anticipated sequel, directed by Francis Lawrence. Take a look at the video and the photos, then read on to see what author Suzanne Collins has to say about Lionsgate's marketing efforts
Author Suzanne Collins, whose books Lionsgate's franchise is based on, issued a statement about the photos and posters, designed by Lionsgate marketing chief Tim Palen.
"I'm thrilled with the work Tim Palen
and his marketing team have done on the film. It's appropriately disturbing and thought-provoking how the campaign promotes Catching Fire
while simultaneously promoting the Capitol's punitive forms of entertainment. The stunning image of Katniss in her wedding dress that we use to sell tickets is just the kind of thing the Capitol would use to rev up its audience for the Quarter Quell (the name of the games in Catching Fire
). That dualistic approach is very much in keeping with the books."
The Hunger Games: Catching Fire was released November 22nd, 2013 and stars Jennifer Lawrence, Liam Hemsworth, Jack Quaid, Taylor St. Clair, Sandra Ellis Lafferty, Woody Harrelson, Josh Hutcherson, Paula Malcomson. The film is directed by Francis Lawrence.