Dec 11, 2008 by Brian Gallagher

The Dark Knight Sells 3 Million DVD's on First Day of Release

The Dark KnightNot that this should come as any surprise, but The Dark Knight's first day on DVD and Blu-ray was a rousing success. According to The New York Times, consumers in the United States, Canada and the United Kingdom have purchased over 3 million copies of The Dark Knight on DVD in the first day of release, December 9.

In addition to those mammoth sales figures, The Dark Knight Blu-ray sold an additional 600,000 copies on the first day, and it was said that the BD sales were expected to eclipse 1 million units by Saturday. That figure shattered the previous first-day BD sales record of 250,000, set a few months ago by Iron Man.It was also said that BD sales were particularly strong in grocery stores, indicating the format is moving beyond the early-adopter stage.

"Numbers like these in this economic environment firmly establish Blu-ray as where consumers are headed," said Kevin Tsujihara, president of Warner Brothers Home Entertainment.


Sources: New York Times

Do you like this story?


RELATED STORIES

Comments (16)

  1. CelluloidDreams

    Like we all knew this would happen!

    3 years agoby @2movieguysFlag

  2. Diaigma

    Impressive!

    3 years agoby @diaigmaFlag

  3. bob

    3 million!?!? Lord.

    I still haven't bought my copy.

    3 years agoby @ashuhhwheeFlag

  4. Brian

    Nice!

    3 years agoby @brianFlag

  5. Structure (ONSTRA)

    Holy Sh*t!!! Now that's a big f*ckin number that's a gotta have DVD. I expected it selling arround 1 mill. but this. OMG.

    3 years agoby @gaj1992Flag

  6. AnnoyingFilmCritic

    I got the limited edition Blu Ray with the Batpod motorcycle which is way cool. The special features were lacking though.

    3 years agoby @annoyingfilmcriticFlag

  7. David-Dvd-1988

    Hardly shocking i just wish it had the same amount of special features that batman begins had when that came out.

    3 years agoby @david-dvd-1988Flag

  8. Shelley

    No surpise here.

    3 years agoby @shelleyFlag

  9. The Narrator: The Better Man

    Same with Slysnide and Ed. I can't afford a bluray yet, so it was a bit junk to find the two disc edition disappointing. I can't see how the film was made, just a few production videos, Imax scenes, and the making of the music, and the news casts. I mean I finished it well within an hour. But the movie was worth it.

    3 years agoby @narratorFlag

  10. GK

    YEAH!!!!!!!!!!!!!!!!

    3 years agoby @indianajonesFlag

  11. The Dark Knight

    get bluray I said this back when DVD came out and VHS was in. Its time for a change!! GO Blu!

    3 years agoby @thedarkknight23Flag

  12. The Dark Knight

    NICE!!!!

    3 years agoby @thedarkknight23Flag

  13. Space101

    I was acutally lucky and got bluray for 25$ at HMV...But I agree with Ed Wood on the special features...

    3 years agoby @space101Flag

  14. PUNISHER

    I will buy bluray when they come off their coke binge and realize 30 dollars for ONE movie is a bit much.

    3 years agoby @cerealkillerFlag

  15. ed_wood

    Yeah, the special features were disappointing.

    3 years agoby @ed-woodFlag

  16. slysnide

    3 million dvd sales still trumps 600 thousand blu-ray sales, contrary to what W.B.H.E. President Kevin Tsujihara says. Hey, here's an idea! Maybe we dvd owners can write him with a petition saying we're disappointed that he signed off on an essentially bare-bones special edition release of TDK! (my example of sarcasm of course). I mean even though they had the 6 IMAX scenes as originally formatted for the IMAX camera available on Disc 2, it's not the same or anywhere near it really if you don't own a blu-ray. Just thought I'd throw that point out there. Oh, and I got the 2-Disc Steelbook version yesterday morning.

    3 years agoby @slysnideFlag

(More)Latest News
The Dark Knight Rises vs. Thor The Dark Knight Rises vs. Thor
(More)Recent Activity
(More)Most Commented Stories
(More)Top Rated Stories