The Avengers filmed shots on an iPhone
"The beauty of photography or cinema is that you make every choice based on the content at hand. On The Avengers, I did a couple of shots on the iPhone and they are in the movie. In fact, they are in the trailer! I understand that sometimes there is no choice and you have to go for the cheapest option, but if you are limited for choice, you can still make poignant decisions that will effect the look of the film."
The cinematographer didn't reveal which shots were crafted using the smart phone, but it doesn't seem like there is any difference in quality throughout the trailer.
We reported in January that director Chan-wook Park shot an entire film on the iPhone 4, entitled Paranmanjang. It seems this smart phone could be a vital tool for future filmmakers down the road.
Marvel's The Avengers was released May 4th, 2012 and stars Robert Downey Jr., Chris Evans, Mark Ruffalo, Chris Hemsworth, Scarlett Johansson, Jeremy Renner, Tom Hiddleston, Clark Gregg. The film is directed by Joss Whedon.
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ROFLitschristian
@themoviefanatic LoL it's cool.
7 months agoby @ROFLitschristianFlag
TheStonedReviewer
Ok??? why have wheetabicks wen you've got frosties??? -symbolism :)
7 months agoby @stonedFlag
red_ruddy
Wtf?
7 months agoby @red-ruddyFlag
Sean
@ROFLitschristian
Oh, i see what you ment. Sorry about that.
7 months agoby @themoviefanaticFlag
ROFLitschristian
@themoviefanatic Rofl, I don't mean literally. Steve Jobs helped invent the iPhone, therefore he helped shoot scenes for The Avengers? One big technological circle. Also, look at my avatar. RIP STEVE!
7 months agoby @ROFLitschristianFlag
Sean
@ROFLitschristian
No, someone who has an iphone is, not Steve Jobs. He died recently, did you not know that ?
7 months agoby @themoviefanaticFlag
ROFLitschristian
Steve Jobs is now contributing to The Avengers you guys. Everything is coming full circle!
7 months agoby @ROFLitschristianFlag
ROFLitschristian
@mosorwvlad Bwahaha!
7 months agoby @ROFLitschristianFlag
mosorwvlad
What do you say about this Mr. Cameron ? with all your fancy 3D cameras ? All you need is a freaking phone and some stupid idiots to see your movie. Next up in animation , we will see papers rollin on the big screen. And maybe we will see the hand that draws the animation, wouldn't that be cool ? Or just give us a pen a phone and some f*cking paper and make our own movie in the theater.
7 months agoby @mosorwvladFlag
MovieWiz001
@ghostman I wasn't, I actually notice some.
7 months agoby @moviewiz001Flag
Bawnian©-Dexeus
movieweb/news/paranmanjang-trailer-and-behind-the-scenes-video
If anyone remembers, a while back this director was reported to have made his 30 minute short with just an iPhone 4. You can clearly see the maximum quality the phone can produce. Now, marketing ploy or not, the editing room must have spent weeks trying to make an image like that better. I'm just saying.
7 months agoby @bawnian-dexeusFlag
Bawnian©-Dexeus
@k-man LOL
7 months agoby @bawnian-dexeusFlag
K-Man
How you know The Avengers is going to suck:
The Dark Knight Rises director Christopher Nolan and Director of photography Wally Pfister agreed that in order to intensify each scene and immerse the audience into the world of Gotham, they switched from 35mm film to IMAX 70mm film, giving the audience a much bigger, sharper canvas to experience the film on.
So what did Joss Whedon and Seamus McGarvey do to The Avengers?? They shot part of it on a f*cking Iphone.
Wow, impressive.....
7 months agoby @k-manFlag
Lord McLovin of MovieWeb
i agree with @ChiRep-1 It's a way to market the iPhone for advertising, but I am curious to know what those scenes were in the trailer, @moviewiz001 oughta know...unless he was being sarcastic :P
7 months agoby @ghostmanFlag
skywise
With enough color corection and lighting adjustment in post production you wouldn't be able to tell a difference.
7 months agoby @skywiseFlag
Sean
Hopefully the scenes filmed with an iPhone, wont look bad in the movie when its released to theaters.
7 months agoby @themoviefanaticFlag
ChiRep_1
This is a marketing ploy if anything, the Iphone has nothing but a 720p HD video recorder without stabilization. Like @bawnian-dexeus said, could've just as easily been made with a Canon.
7 months agoby @ChiRep-1Flag
moviegeek
Bahaha this is hilarious.
7 months agoby @moviegeekFlag
MovieWiz001
OH! I noticed
7 months agoby @moviewiz001Flag
Bawnian©-Dexeus
Could have been done with a canon camera but apparently, quality isn't the norm
7 months agoby @bawnian-dexeusFlag
Keith Davis
Some of the opening shots in the trailer appear to have the quality of an iPhone. The shot of the people in the coffee shop at the start looks the most like an iPhone.
7 months agoby @Keith-DavisFlag
Lord McLovin of MovieWeb
@fanboy like the article said some of those scenes made it into the trailer, but you couldn't tell the difference...guess we'll have to see how it turns out when the movie is released in theaters
7 months agoby @ghostmanFlag
fanboy
@ghostman That could be true, but none of the scene's in the trailer looked like that
7 months agoby @fanboyFlag
Lord McLovin of MovieWeb
@fanboy You never know, maybe they utilize the scenes shot with the iPhone to make it more of an impact through the NYC citizens when they are attacked, and they incorporate cell phone video attacks into the movies key action scenes?
7 months agoby @ghostmanFlag
gandoff2169
I not sure, but I doubt that people with out alot of education in film and cameras would be able to tell what was done with what. Iphone, hand held digital, ect...
7 months agoby @gandoff2169Flag
fanboy
@leonidas-theofanopoulos I totally agree. Its not cool, it's f*cking stupid. What is that production budget for anyway? A camera phone can't beat the quality of film, sure it will work good for amateurs and short films on a very tight budget, but not for major Hollywood film with a $260 million budget. Very disappointed on this!
7 months agoby @fanboyFlag
justinishulk
woooow
7 months agoby @justinishulkFlag
Leonidas Theofanopoulos
Am I the only one who thinks this is terribly stupid? So what? We'll have an already-outdated source to work with for future home video releases?? They have a 720p file which they will magically convert in 1080p for Blu-rays and so forth? iPhones are an amazing innovation and everything, but there are in no way good to film -even a part of- a movie.
7 months agoby @leonidas-theofanopoulosFlag
Lord McLovin of MovieWeb
That's freakin cool! maybe some day we'll have the first full length feature film shot entirely using an iPhone camera! how awesome is that?
7 months agoby @ghostmanFlag