Paramount will run spots for their upcoming summer releases Star Trek Into Darkness (May 17) and World War Z (June 21). The Star Trek Into Darkness spot will run during pre-game coverage, while the World War Z footage will debut during the second quarter of the game.
Universal Pictures' The Fast and the Furious 6 (May 24) will debut its first trailer during the game, confirming a report from November. Walt Disney Pictures will promote three movies during the Super Bowl: Oz: The Great and Powerful (March 8), Iron Man 3 (May 3), and The Lone Ranger (July 3).
20th Century Fox, Warner Bros., and Sony Pictures have opted out against airing ads during the big game. The price tag for a 30-second spot during this year's game has averaged between $3.7 million and $3.8 million.
Star Trek Into Darkness was released May 17th, 2013 and stars Chris Pine, Zachary Quinto, Zoe Saldana, Karl Urban, Simon Pegg, John Cho, Benedict Cumberbatch, Anton Yelchin. The film is directed by J.J. Abrams.
World War Z comes to theaters June 21st, 2013 and stars Brad Pitt, Eric West, Matthew Fox, David Morse, Mireille Enos, James Badge Dale, Julian Seager, Michiel Huisman. The film is directed by Marc Forster.