Sony Rolls Out New Green DVD Packaging

Sony is ushering in a new era of "green" DVD's, starting with its loveable mall cop. According to Variety, Sony Pictures Home Entertainment will kick off a new era of environmentally-friendly DVD packaging starting with Paul Blart: Mall Cop on May 19.

The studio will release all of its standard-definition DVD's from Paul Blart: Mall Cop on, in new lighter packaging that uses 20% less plastic than traditional DVD packaging. The discs will also come in shrinkwrap that is 20% lighter and the paper the artwork is printed on will contain 30% post-consumer waste, as opposed to the 100% virgin paper the studio previously used. The studio's goal is to reduce the carbon emissions from its DVD production and distribution by 2 million pounds by year's end.

"For the last couple of years, we have been looking at ways to be sustainable and make a difference," said Wong. "I think our industry and our studio is really committed to environmental issues. All the studios are."

It was said that the DVD's will no longer come with a cardboard slipcover which, according to Sony, would save 2,200 trees or 322 tons of wood, for just one disc.


Sources: Variety

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Comments (5)

  1. Max Payne

    who f*ckin cares?

    **MAX PAYNE**

    3 years agoby @maxpaynereturnsFlag

  2. -comrade-

    I never understood why every f*cking DVD started coming with a slipcase. I'm glad that sh*t's over.

    3 years agoby @taberjohnson18Flag

  3. Shelley

    I have noticed a lot of the new DVDs I have been buying the cases have cut outs in the front and back. I assume that is to try to be eco-friendly too.

    3 years agoby @shelleyFlag

  4. Err

    well, better to start now, i guess.
    we're gonna run out of plastic in a couple decades anyway we may as well get used to this sh*t.

    3 years agoby @err2005Flag

  5. SMRTALEC

    wow thats great news

    3 years agoby @smrtalecFlag

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