Sony Rolls Out New Green DVD Packaging
The studio will release all of its standard-definition DVD's from Paul Blart: Mall Cop on, in new lighter packaging that uses 20% less plastic than traditional DVD packaging. The discs will also come in shrinkwrap that is 20% lighter and the paper the artwork is printed on will contain 30% post-consumer waste, as opposed to the 100% virgin paper the studio previously used. The studio's goal is to reduce the carbon emissions from its DVD production and distribution by 2 million pounds by year's end.
"For the last couple of years, we have been looking at ways to be sustainable and make a difference," said Wong. "I think our industry and our studio is really committed to environmental issues. All the studios are."
It was said that the DVD's will no longer come with a cardboard slipcover which, according to Sony, would save 2,200 trees or 322 tons of wood, for just one disc.
Sources: Variety
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Max Payne
who f*ckin cares?
**MAX PAYNE**
3 years agoby @maxpaynereturnsFlag
-comrade-
I never understood why every f*cking DVD started coming with a slipcase. I'm glad that sh*t's over.
3 years agoby @taberjohnson18Flag
Shelley
I have noticed a lot of the new DVDs I have been buying the cases have cut outs in the front and back. I assume that is to try to be eco-friendly too.
3 years agoby @shelleyFlag
Err
well, better to start now, i guess.
we're gonna run out of plastic in a couple decades anyway we may as well get used to this sh*t.
3 years agoby @err2005Flag
SMRTALEC
wow thats great news
3 years agoby @smrtalecFlag