Smash Pilot Debuts Early Online

NBC's Smash pilot will debut online starting today
NBC's Smash pilot will debut online starting today
NBC has launched a strong and comprehensive promotional campaign to build a positive initial sampling prior to the premiere of Smash (Monday, February 6, 10-11 p.m. ET) with a full spectrum of initiatives. Some of these include:

  • NBC is exhibiting the Smash series pilot during consumer screenings in 10 major markets on January 9 in Chicago, Los Angeles, Atlanta, Dallas, Denver, Minneapolis, Philadelphia, Phoenix, Portland and San Francisco. In Chicago, NBC will have some of the cast and creative team on hand for a Q-n-A after the screening followed by a reception. On January 11, there will also be a focus on the LGBT community at the Outfest Screening in Los Angeles.
  • From January 15-30, selected American Airlines flights will show in-flight screenings of the pilot.
  • It is being offered to digital download platforms including Apple iTunes, Amazon Video on Demand, Xbox/Zune, Playstation, Samsung MediaHub and Vudu beginning January 16 through February 6.
  • From January 16 through February 6, Video on Demand partners, including parent company Comcast, will offer the pilot via Set-Top-Box On Demand.
  • Beginning January 23 through February 6, online streaming via NBC.com and Hulu.


Smash episode 1.1, "Pilot" stars Debra Messing, Jack Davenport, Katharine McPhee, Christian Borle, Megan Hilty, Raza Jaffrey, Jaime Cepero, Anjelica Huston and is directed by Michael Mayer.


Sources: NBC

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