Movie PictureAccording to The Hollywood Reporter, DreamWorks Animation's Shark Tale generated more than $80 million in consumer spending during its first week on home video, according to DreamWorks Home Entertainment executives, surpassing its $56 million opening-week boxoffice take. Shark Tale sold more than 6 million combined DVD and VHS units across the United States and Canada, more than 5.5 million of which were DVDs, DHE chief Kelley Avery said.

"While we had a tremendous marketing campaign, I believe that its success on DVD can be attributed to a combination of the attention Shark Tale has received from its Academy Award nomination and from overwhelming retailer support," Avery said.

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Shark Tale was released October 1st, 2004 and stars Will Smith, Robert De Niro, Renée Zellweger, Jack Black, Angelina Jolie, Martin Scorsese, Ziggy Marley, Doug E. Doug. The film is directed by Bibo Bergeron, Vicky Jenson, Rob Letterman.