Seth Rogen is set to visit the pornographic world, only this time, as a producer. According to Variety, Rogen and his writing/producing partner Evan Goldberg will executive produce and untitled porno series for Showtime.

The series will revolve around a trio of twentysomethings who run a porn store and learn about life and love in the process. Matthew Bass will make his debut in writing the pilot. He had previously been an assistant to both Rogen and Goldberg during their recent films Superbad and Pineapple Express.

No production schedule was released.