The $10 million pic is majority funded by Tunisian mogul Tarak Ben Ammar, through his Paris-based Quinta Communications, and the Isle of Man Film Commission, where pic is filming.
"Chromophobia" is described by Rotholz as "a London film with a New York sensibility," inspired by U.S. filmmakers such as Robert Altman, Woody Allen and Paul Thomas Anderson.
Probing the dilemmas of modern London life, where the old-fashioned virtues of honesty and loyalty are replaced by the new morality of success and celebrity, it's the story of a bourgeois family slowly coming apart at the seams.
Cruz joins a cast that includes helmer's brother Ralph Fiennes, Kristin Scott Thomas, Rhys Ifans, Ian Holm, Ben Chaplin, Damian Lewis and Harriet Walters.
The movie started shooting a couple of weeks ago on the Isle of Man. It will move to locations in London this fall.
Ben Ammar has worldwide rights, and will distribute the pic himself in several European territories.
"Chromophobia" is Fiennes' first feature since her debut "Onegin" five years ago. In the meantime, she has shot a documentary about Native American history and developed several screenplays.
Dont't forget to also check out: Mr. and Mrs. Smith
Mr. and Mrs. Smith was released June 10th, 2005 and stars Brad Pitt, Angelina Jolie, Vince Vaughn, Adam Brody, Kerry Washington, Keith David, Chris Weitz, Rachael Huntley. The film is directed by Doug Liman.