NBC to Broadcast Live Earth: The Concerts for a Climate in Crisis on July 7
"NBC Universal is proud to be the exclusive U.S. broadcaster of this historic television event," said Jeff Gaspin, President, NBC Universal Cable and Digital Content. "By leveraging all of our properties, we will reach millions of viewers with this important call to action to combat global warming, while offering our audiences an incredible entertainment experience from today's biggest artists."
"Live Earth is about engaging a critical mass of people to tackle the climate crisis," said Kevin Wall, Live Earth founder and producer. "NBC Universal's sweeping coverage of Live Earth ensures that Americans from coast to coast will be able to tune in to the concerts and take action against the climate crisis."
Coverage on the networks of NBC Universal is as follows:
NBC will broadcast a three-hour primetime special (8-11 p.m. ET/PT) featuring highlights of performances from around the world, including live moments from the U.S. concert at Giants Stadium in New Jersey. Hosted by Ann Curry (Today) with Carson Daly (Last Call with Carson Daly), the special will also feature the biggest and brightest stars of today with information on what viewers at home can do to help with environmental and conservation issues.
Bravo will present a live 18-hour broadcast and "best of" moments from the concerts from 8 a.m. ET on July 7 to 2 a.m. ET on July 8. For online users, www.BravoTV.com will feature live blogging about the show, tips and features on how to live a greener life, and a complete schedule of Bravo's on-air concert moments. And for conservationists on-the-go, Bravo offers green tips and 30-minute alerts for upcoming performances via text message.
Sundance Channel and Universal HD will air 22-hour live broadcasts and "best of" moments from the concerts from 4 a.m. ET on July 7 to 2 am. ET on July 8. Universal HD is the only channel where the entire day's concerts will be broadcast in high definition.
Telemundo will broadcast a one-hour special from 7-8 p.m. ET (July 7) and mun2 will broadcast a two-hour special from 5-7 p.m. ET (July 7). Both specials will feature the hottest Latin acts performing at the concerts including Shakira, Enrique Iglesias and Mana among others.
CNBC will feature a seven-hour primetime broadcast from 7 p.m. ET on July 7 to 2 a.m. ET on July 8.
MSNBC will broadcast special coverage of this global concert event throughout the day with live reports from the concerts in New York and London.
The "Live Earth" concerts will take place in New York, London, Sydney, Tokyo, Shanghai, Johannesburg, Rio de Janeiro, Hamburg and Istanbul. Some of the hottest musical acts scheduled to perform include: Madonna, Bon Jovi, The Police, Sheryl Crow, Kelly Clarkson, Red Hot Chili Peppers, Kanye West, Melissa Etheridge, John Mayer, Faith Hill, Shakira, Mana, Black Eyed Peas, Fall Out Boy, Enrique Iglesias, Duran Duran and many more. The 24 hours of music across all seven continents will deliver a call to action and the solutions needed to answer the call. Live Earth marks the beginning of a multi-year campaign led by The Alliance for Climate Protection and its Chair, former Vice President Al Gore, to move individuals, corporations and governments to take action. The concerts will be produced by Control Room, of which Kevin Wall is the CEO. Wall won an Emmy as worldwide executive producer of "Live 8" and has produced numerous live concert events.
Sources: NBC
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