When asked about the new poster, Alexis Denisof said he thinks this image captures the spirit of the film.
"I love this poster. I think the image really captures the spirit of this movie. It's amusing and unique and eye-catching. I think it was a good image to choose. This image of Fran [Kranz] in the pool with the snorkel mask and a martini glass just sums up the quirky, fun easiness this movie has."
The actor also breaks down the scene portrayed in this one-sheet, where Claudio gets fooled by the bad guys.
"There's a very well-known scene about halfway into the film in which Claudio is approached by the bad guys, and he's fooled into believing something that isn't true. So this image is taken from that scene, and I don't think that that scene has ever been placed in a swimming pool. I don't think it's ever been shot or directed or acted in the way that it is in our movie, and I think it's fantastic. It's one of many scenes that people will be surprised and excited at Joss' interpretation."
The production was essentially a well-kept secret until that teaser poster debuted in October 2011, after production wrapped on a 12-day shoot. Alexis Denisof spoke about how easy it was to keep this film a secret.
"It was easy to keep it a secret while we were shooting 'cause we were so crazy busy shooting it and trying to get it done in 12 days, so nobody really had time to go onto Twitter and Facebook and leak it. But afterward when it was done, Joss said, 'Hey, please keep it under your hat for the time being,' because he didn't know exactly what he wanted to do with it. Even from the outset he wasn't quite clear about what it would be. I think once we got into filming, he realized he had something special and that this was going to be more than an Internet or straight-to-DVD release. And when it was seen at Toronto, I think it was clear to everyone that that was the case. We worked as hard as we could to make it greater than the sum of its parts. Watching it, you don't see the hard work or the short amount of time to make it. You just see actors who have great chemistry having fun in a play that has been interpreted in a very exciting and contemporary manner by the director. Joss' take is fun, and it's lively, and it's unconventional, and it's very immediate. We weren't trying to make something that would freeze in time as a sophisticated, academic version for historians. We were making something that was fast and enjoyable for an audience to really get the laughter and the poignancy of the play. While it is a lot of fun as a play, it also has some dark themes and credit to Joss - he wasn't afraid to go to the dark places. It switches from light to dark throughout the story and he does that really confidently."
to read Alexis Denisof's full interview.
Much Ado About Nothing was released June 7th, 2013 and stars Amy Acker, Emma Bates, Sara Blindauer, Brett Ryan Bonowicz, Spencer Treat Clark, Alexis Denisof, Reed Diamond, Nathan Fillion. The film is directed by Joss Whedon.