Mission: Impossible Ghost Protocol breaks December IMAX records
"Paramount leveraged an early release in IMAX as a key component of its marketing strategy for this film and based on this promising start we are enthusiastic that this approach will deliver," said IMAX CEO Richard L. Gelfond. "Not only were the global IMAX grosses strong, but we were extremely effective in generating positive reviews, word-of-mouth and substantial social media buzz that we expect will continue to build strong demand for the film going into its wide release on Wednesday. We're very grateful that we could repay Paramount's confidence in IMAX by supporting the overall success of this incredible film and by playing a key strategic role in making this film an event that simply can't be missed."
"The one-two punch of The IMAX Experience coupled with the passionate filmmaking of Brad Bird, J.J. Abrams and Tom Cruise is what differentiates this film from the rest of the pack," said Greg Foster, Chairman and President, IMAX Filmed Entertainment. "The more than 30 percent uptick in box office from Friday to Saturday points to the growing momentum of the movie heading into its official opening. Given that this film set December records both domestically and globally for IMAX also shows that whether in 2D or 3D, audiences are drawn to a strong movie that features the IMAX DNA."
The IMAX release of this fourth installment of Mission: Impossible features approximately 30 minutes of scenes filmed with IMAX cameras. Exclusively in IMAX, these sequences expand to fill the entire screen, and further immerse the audience in the explosive action and vast scope of the film. One featured sequence includes the unbelievable stunt performed by Tom Cruise as he scaled the world's tallest building, the Burj Khalifa Tower in Dubai, providing an up-close, you-are-there experience as only IMAX can.
The IMAX release of Mission: Impossible Ghost Protocol has been digitally re-mastered into the image and sound quality of The IMAX Experience with proprietary IMAX DMR (Digital Re-mastering) technology. The crystal-clear images coupled with IMAX's customized theatre geometry and powerful digital audio create a unique environment that will make audiences feel as if they are in the movie.
About Mission: Impossible Ghost Protocol
The IMF is shut down when it's implicated in the bombing of the Kremlin, causing Ethan Hunt and his new team to go rogue to clear their organization's name. No help, no contact, off the grid. Mission: Impossible Ghost Protocol is directed by Brad Bird, in his live action film debut, and written by Josh Appelbaum & André Nemec and Christopher McQuarrie. Cruise, who produces the Mission: Impossible films, is joined by producers J.J. Abrams and Bryan Burk. The film will be co-financed by Skydance Productions. Jeffrey Chernov, David Ellison, Paul Schwake and Dana Goldberg are the executive producers.
Mission: Impossible Ghost Protocol was released December 21st, 2011 and stars Tom Cruise, Jeremy Renner, Simon Pegg, Paula Patton, Michael Nyqvist, Vladimir Mashkov, Samuli Edelmann, Ivan Shvedoff. The film is directed by Brad Bird.
Comments (12)
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ChiRep_1
Mission.... Accomplished!! BOOM! But agreed, the Burj Khalifa scene was unreal in 70mm IMAX.
1 year agoby @ChiRep-1Flag
ROFLitschristian
@ghostman I vow M:I 4 will pop my IMAX cherry!
1 year agoby @ROFLitschristianFlag
felipe-11
@dan1 Absolutely, the IMAX scenes have a sense of vertigo that can't be replicated in 35mm.
1 year agoby @felipe-11Flag
Forrestgump1
Seeing this 2moro night ..stoked :P
1 year agoby @forrestgump1Flag
darthboromir
This could not have ANYTHING to do with TDKR trailer attached to it....could it? I am sure it is great, but most people I know who went because of the 'double' feature!
1 year agoby @darthboromirFlag
Killpack
the closest IMAX to me is 3 and a half hours away :(
1 year agoby @killpackFlag
moviegeek
That's right!
1 year agoby @moviegeekFlag
Ghostman
@moviewiz001 It's worth the drive ;) @ROFLitschristian You have to see it in IMAX to believe it, it's such an amazing film!
1 year agoby @ghostmanFlag
ROFLitschristian
@moviewiz001 I know the feeling. We literally JUST got one back in July for HP. Still have yet to experience it.
1 year agoby @ROFLitschristianFlag
Dan
@moviewiz001 That sucks, dude.
1 year agoby @dan1Flag
MovieWiz001
@dan1 If I had one near by :(
1 year agoby @moviewiz001Flag
Dan
Deserved every penny. Meant to be seen in IMAX.
1 year agoby @dan1Flag