Michael Vartan and David Cross will rival as bitter tire store sales associates in the comedy Demoted for Parallel Media's new genre arm Parallel Zide, according to The Hollywood Reporter.

Vartan will play Rodney McAdams, a hotshot Treadline Tires sales associate who delights in tormenting his less-than-cool colleague, Ken (Cross). But when their boss suddenly dies, Ken is promoted and assigns Rodney to a secretarial job as payback, giving the male chauvinist a taste of his own medicine.

J.B. Rogers (American Pie 2) will direct from a screenplay by Dan Callahan.

Production on the comedy begins Sept. 2 in Michigan.