Marlon Wayans is set to develop, produce and star in Pretty Ugly for DreamWorks Studios, according to The Hollywood Reporter.

The story is about a handsome lifestyle mogul who wakes up hideously ugly because of a curse. As a result he must discover his inner beauty to save his company and win over the woman he loves.

The project originated at DreamWorks and then was picked up by Walt Disney Pictures. It went into turnaround and recently returned to DreamWorks where studio execs warmed to Wayans fresh take.