Michael Eisner and his Tornante Co. have signed on new blood Mark Hammer to write Bazooka Joe, a feature adaptation of the comic strip that comes with Bazooka bubble gum.

According to The Hollywood Reporter, Bazooka Joe has been a comic strip used as an advertising device for the gum since the 1950s. Joe, who wears an eye patch for reasons never explained, has child-friendly misadventures, sometime joined by a host of friends with the names Pesty, Mort (always with a turtleneck sweater pulled up over his mouth), Toughie, Hungry Herman, love interest Jane and a dog named Walkie Talkie.

Bazooka, the gum and the comic, are part of trading card company Topps' stable. Eisner purchased the company in 2007 for $380 million with a mandate to rejuvenate the brand.

No production date has been set.