The logo kicked off Lionsgate's introduction of its upcoming feature film slate to the theatrical exhibition community during its star-studded CinemaCon presentation inside The Colosseum at Caesar's Palace in Las Vegas.
Here's what Lionsgate CEO Jon Feltheimer had to say about how the logo reflects the studio's growth.
"2012 was a transformative year that reflected 13 years of patient and disciplined growth, and our new logo reflects the limitless opportunities we see in our future. The breadth and excitement of the film slate that we previewed today reflects our continued momentum and is just one example of our emergence as a global content leader."
Designed by Devastudios, under the direction of Lionsgate Chief Marketing Officer Tim Palen, the new logo is being launched during a watershed period in the Company's growth. Led by its blockbuster Hunger Games and Twilight Saga young adult franchises, Lionsgate grossed $1.24 billion at the domestic box office in 2012, becoming the first nontraditional major studio to break the billion-dollar mark at the domestic box office in a single calendar year, and generated more than $2.5 billion at the box office worldwide.
Lionsgate's feature film leadership is complemented by a television business that encompasses 28 shows on 20 different networks, including the multiple Emmy Award-winning Mad Men as well as Nurse Jackie, Anger Management, Nashville and the upcoming Orange Is the New Black for Netflix.
Here's what Lionsgate's Tim Palen had to say about the logo.
"Lionsgate has always distinguished itself in the marketplace with bold, original and provocative films and TV shows, and our Company's character is defined by our innovation, ingenuity and willingness to think outside the box. We wanted a logo that captured all those traits while still paying tribute to our entrepreneurial and independent roots."
Lionsgate's momentum has carried into calendar 2013 as the Company kicked off the year with hits such as Temptation, Warm Bodies, Snitch and Texas Chainsaw 3D. The upcoming slate is anchored by: the next installment of the blockbuster Hunger Games franchise, The Hunger Games: Catching Fire; emerging young adult brands such as Divergent and Ender's Game; star-driven action films including Now You See Me, featuring Jesse Eisenberg, Mark Ruffalo, Woody Harrelson, Michael Caine and Morgan Freeman, and Red 2, starring Bruce Willis, John Malkovich, Helen Mirren and Mary-Louise Parker reprising their roles from the original hit; continued strength in African-American fare with the Tyler Perry-produced Peeples and comic superstar Kevin Hart: Let Me Explain; the horror thriller You're Next; and the comedy The Big Wedding, featuring an all-star cast including Robert De Niro and Diane Keaton.