Keke Palmer has been cast as the lead in Nickelodeon's live-action pilot True Fashion.

According to The Hollywood Reporter, the tentatively titled project is described as Big meets The Devil Wears Prada, and centers on a 15-year-old (Palmer) tapped to head the teen division of a major fashion label. She has a passion for fashion but soon learns that corporate life has the same highs and lows as high school -- complete with cliques and mean girls -- but also comes with such cool perks as designing for up-and-coming rock stars and casting cute models.

The pilot, from creator/executive producer Andy Gordon (Back to You), was picked up in October. It begins shooting this week in Los Angeles, with a cast that also includes Ashley Argota, Danielle Bisutti and Matt Shively and a recurring role featuring Greg Proops (Whose Line Is It Anyway?).