Jay Roach has optioned Off Strategy, a hot romantic-comedy manuscript from Rob Vlock that's set on Madison Avenue, according to The Hollywood Reporter. Jon Poll is attached to direct.

The novel revolves around relationships and romance from a male perspective and centers on an ad copywriter who falls for a woman who turns out to be a client with whom the copywriter already has an acrimonious phone relationship.

The trade papers reports that Sony is said to be positioning the project as a current-day You've Got Mail. and the manuscript contains humor similar to The 40 Year Old Virgin, which Poll executive produced.