Jan 3, 2011 by Brian Gallagher

IMAX Doubles Box Office Grosses in 2010

Hubble 3D was part of IMAX's record-breaking 2010 at the box office
Hubble 3D was part of IMAX's record-breaking 2010 at the box office
IMAX Corporation today announced that for the fifty-two weeks ended December 31, 2010, IMAX DMR global gross box office reached a record $546 million, more than doubling the Company's previous global box office record of $270 million achieved in 2009. The Company's DMR gross box office for the fourth quarter of 2010 reached $102 million compared to $101 million in the fourth quarter of last year.

Gross box office generated from the Company's original documentaries including Hubble 3D, Under the Sea 3D and Deep Sea 3D totaled $41 million.

"Our 2010 box office results reflect our model of showcasing the biggest blockbuster titles, whether they are 2D or 3D, our network expansion and the significant increase in box office generated from our existing theatres," said Richard L. Gelfond, CEO of IMAX Corporation. "In fact, our box office per theatre average grew by 50 percent year-over-year. Looking ahead to 2011, we have more visibility into our future film slate than we have ever had, we will grow the size of our global network and we believe that this year's strong box office performance will further fuel the theatre signing momentum we enjoyed in 2010 into 2011."

"IMAX proves time and again to be the magic formula that keeps the excitement of movie-going alive and there is no greater proof of this than the 100% year over year uptick in IMAX's 2010 box office revenues," said Paul Dergarabedian president of the box-office division of Hollywood.com, "With nearly $600 million in worldwide box office and same-store revenues up an incredible 50%, the premium IMAX format continues to be a key contributor to the success of more and more big studio titles."

"In 2010 we released more films to the IMAX network from the most diverse group of studio partners than ever before and our box office results reflect well on our strategic initiatives," said Greg Foster, Chairman and President, IMAX Filmed Entertainment. "In 2011, we anticipate another record number of DMR titles will be released to a record number of IMAX screens, and we are working closely with new and long-time studio, exhibitor and filmmaker partners to bring mind-blowing and differentiated IMAX experiences to moviegoers around the globe."

IMAX Box Office Highlights:


  • Domestically, 9 of the top 10 grossing films were released into the IMAX network
  • A record 16 DMR titles were released to the IMAX theatre network compared to 13 in 2009
  • 24 of the last 25 IMAX DMR titles opened Number 1 at the box office on their opening weekend
  • 39% of IMAX box office was generated overseas in 2010, compared to approximately 26% in 2009


The Company's announced 2011 film slate includes:



Hubble 3D was released March 19th, 2010 and stars Scott D. Altman, Leonardo DiCaprio, Andrew J. Feustel, Michael T. Good, John M. Grunsfeld, Gregory C. Johnson, Michael J. Massimino, K. Megan McArthur. The film is directed by Toni Myers.


Sources: IMAX

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Comments (9)

  1. moviegeek

    "Domestically, 9 of the top 10 grossing films were released into the IMAX network"

    I'm not seeing that. In the top ten (as of today), Desp*cable Me and The Karate Kid were not shown in IMAX making it 8 out of 10 (still incredibly impressive). It still could hit 9 out of 10 if Tron somehow beats out Tangled for the 10th spot, but that's not looking too likely.

    1 year agoby @moviegeekFlag

  2. Dan

    Harry Potter and Sucker Punch. That's it for me.

    1 year agoby @dan1Flag

  3. Brian

    @andrew-kosarko Haha!

    1 year agoby @brianFlag

  4. MovieManiac

    @Justhim_sir- Dark Knight rises comes out in 2012. It hasn't even started filming yet.

    1 year agoby @moviemaniac66Flag

  5. Justhim_sir

    No Dark knight this year?

    1 year agoby @justhim-sirFlag

  6. Daveactor7

    2011 sucks im only seeing Harry Potter. That will be epic

    1 year agoby @daveactor7Flag

  7. fanboy

    2011 IMAX blows

    1 year agoby @fanboyFlag

  8. The Narrator: The Better Man

    Wow, their 2011 slate sort of sucks. Maybe two films total that I'd pay to see on Imax.

    1 year agoby @narratorFlag

  9. Andrew Kosarko

    Dear Christopher Nolan,

    Thank you.

    Sincerely,
    - IMAX

    1 year agoby @andrew-kosarkoFlag

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