MTV reports that Hasbro has started to talk a little bit about their film based on the Ouija board game.

"Ouija is not a board game come to life," stated Hasbro CEO and executive producer on the film Brian Goldner.

He went on to say that "Half of the people that play Ouija as a séance think it's just a game... he other half thinks it's much more serious than that. So that idea, is this real or is this just sort of imagined? Is this something that's done by the participants or is this something that's really from beyond?"

He talked about how the characters in the film get caught up in the Ouija world.

"In Ouija you ask questions and then you get these answers... and sometimes these answers are unintended answers. So be careful what you ask, that's the element of the game that I think is so fun. You sort of use that insight about really playing Ouija as the jumping off point for a story for a movie, and then you link it to something much bigger."

Goldner then talked about the game and how devoted the fan base was too it.

"People out there really take it pretty seriously and I think that's the fun of it," he stated. "Everybody, especially in fact young teenage women as they grow up and go through their teens-have all had a Ouija story. They've all gotten together for a sleepover that's maybe gotten a little too scary. They can all remember back."