Mar 29, 2011 by B. Alan Orange

Green Lantern Special Effects Work Delays Marketing Campaign

Green Lantern's marketing campaign delayed by 3D visual effects work
Green Lantern's marketing campaign delayed by 3D visual effects work
With just three months left to go before its theatrical release, many are wondering why we've only seen one Green Lantern teaser trailer this close in, and not much else. Turns out, director Martin Campbell's highly anticipated DC comics adaptation starring Ryan Reynolds is having its marketing campaign delayed by the massive Visual and Special effects work needed to finish the movie.

Warner Bros. has also been apprehensive about launching their second trailer, as the first teaser was poorly received by the filmgoing public at large. More specifically, by that all-important 18-35 demographic that most frequents comic book movies. Warner Bros. has all of its hopes pinned on Green Lantern becoming their next tentpole franchise after Harry Potter and the Deathly Hallows - Part 2 brings that series to a close this summer.

The superhero adventure, shot for close to $200 million, is rushing to be completed by its set-in-stone June 17th release date. But Green Lantern's intricate 3D visual effects, which has about 2/3's of the movie taking place in space with detailed alien life forms providing most of the character work, are taking longer than anyone had anticipated at the forefront of production.

While Warner Bros. is previewing certain "elements" of Green Lantern at both CinemaCon in Las Vegas this week, and at WonderCon in San Francisco, we won't see the full trailer until May 6th, when it will arrive in theaters attached to prints of Thor.

Warner Bros. worldwide Marketing president Sue Kroll has acknowledged that fans awaiting the first teaser were severely disappointed at what they eventually saw unspool. She is adamant that this won't happen again.

"Part of the reason the response to the first trailer was lukewarm was that the big-scale sequences weren't ready to show, and we suffered for it. We can't afford to do that again."


Warner Bros. remains optimistic that the finished movie will be both a critical and financial success.

Green Lantern was released June 17th, 2011 and stars Ryan Reynolds, Blake Lively, Peter Sarsgaard, Mark Strong, Temuera Morrison, Jenna Craig, Jon Tenney, Mike Doyle. The film is directed by Martin Campbell.

Thor was released May 6th, 2011 and stars Chris Hemsworth, Natalie Portman, Tom Hiddleston, Anthony Hopkins, Stellan Skarsgård, Kat Dennings, Clark Gregg, Idris Elba. The film is directed by Kenneth Branagh.


Sources: Los Angeles Times

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Comments (33)

  1. Stiles

    it's going to be an effects laden monstrosity isn't it

    1 year agoby @stilesFlag

  2. Nautical

    As expected.

    1 year agoby @nautical05Flag

  3. Magnetist

    I Love Sony Pictures Imageworks

    1 year agoby @InnovatorFlag

  4. TheMime

    Just get it done.......

    1 year agoby @themimeFlag

  5. Bane5000

    @dan1...yup, that was him, the main gorilla who was with Gen. Thade, who was played by Tim Roth, another guy i think did a great job in that movie, playing an evil chimp :]

    1 year agoby @bane5000Flag

  6. Dan

    @bane5000 I thought that was him.

    1 year agoby @dan1Flag

  7. Bane5000

    @dan1..Though the movie wasnt recieved well by many and he was in a gorilla costume the whole time, him and his voice were great in the Planet of the Apes remake

    1 year agoby @bane5000Flag

  8. Dan

    @bane5000 Duncan is cool, I can see him saying that :P

    1 year agoby @dan1Flag

  9. Bane5000

    @dan1...As long as he calls Hal " Poozer ' through out the film i dont mind Duncan doing his voice...

    1 year agoby @bane5000Flag

  10. Dan

    @bane5000 Yep, just read that.

    1 year agoby @dan1Flag

  11. Bane5000

    Its also now being reported that Michael Clark Duncan will be playing the voice of Kilawog, just to let u guys know....

    1 year agoby @bane5000Flag

  12. The Boondock Saint

    "Part of the reason the response to the first trailer was lukewarm was that the big-scale sequences weren't ready to show" No, that wasn't my problem with it. I actually thought the visuals were very well done in the trailer. I just think the film looks like sh*t altogether. It looks just too "kiddie". there is nothing wrong with being kiddie, it's just that it seems on the level of the fantastic four films. that level of lame kiddie bullsh*t.

    1 year agoby @combatmadness360Flag

  13. slysnide

    Wow, this typically....Doesn't happen. Good luck to them getting it done on time.

    1 year agoby @slysnideFlag

  14. Emmytt

    i am still worried that this movie will suck

    1 year agoby @emmyttFlag

  15. CUPID

    Come on GL give us another trailer or something really good.

    1 year agoby @cupidFlag

  16. SkullofRed

    @jayaottley Well put but for a film that , at the time, hadn't even been edited fully yet, I don;t think it should be judged.

    1 year agoby @SkullofRedFlag

  17. Bawnian©-Dexeus

    @jayaottley -_____-

    1 year agoby @bawnian-dexeusFlag

  18. Jay.A.Ottley

    @SkullofRed I know the complete story to this film as well as having the privilege to read the final draft of the script.
    Want to know what i'll stamp on it?

    "The Last Airbender Of 2011"

    1 year agoby @jayaottleyFlag

  19. thedude-abides

    @jayaottley I agree. That's well-put.

    1 year agoby @thedude-abidesFlag

  20. Jay.A.Ottley

    @thedude-abides I concur with that statement, GL began to suck beyond epic proportions from the time that Reynolds got the role over Cooper.

    Also to the simple factor that the majority of today's young auidence know the John Stewart Green Lantern while proper fans of GL know that Hal Jordan was the first GL.
    Last let's not proceed to let it skip our mind that this film will depend on a young generation, since they're the mainstream target auidence as well as GL fans.

    I'm pretty sure you can see the dilemna there :)

    1 year agoby @jayaottleyFlag

  21. thedude-abides

    @SkullofRed I don't know about u, but "Massive visual and special effects work needed to finish the movie" that is preventing Warners from releasing a 2nd trailer is what I call an overhaul.

    I respect your opinion, and u obviously have inside knowledge of the story. But in my objective opinion, just going purely off what I saw in the first trailer, I think this will suck beyond epic proportion.

    1 year agoby @thedude-abidesFlag

  22. Bawnian©-Dexeus

    @SkullofRed Exactly. Especially if you already have a trilogy confirmed and have already spent 200 million, it would be wise to make this product of the highest quality.

    1 year agoby @bawnian-dexeusFlag

  23. SkullofRed

    @thedude-abides @daveactor7 I'm telling you guys. I know the full story for this film. It will be great. Plus, the work on the effects they're doing isn't a overhaul. The effects were never finished in the first place. There just taking there time to make sure the effects are perfects for guys like you who say the movie will fail and be the worst movie of 2011.

    1 year agoby @SkullofRedFlag

  24. Daveactor7

    @thedude-abides fully agreed but i may still take the chance to see it :P first live action green lantern movie

    1 year agoby @daveactor7Flag

  25. thedude-abides

    I don't mean to piss anybody off, but this is going to be one of the worst movies of the year hands down. This overhaul to the special effects work is just an early warning sign of what kind of problems the film has not just on a technical level, but with the product as a whole. Not a good sign this close to the release date.

    1 year agoby @thedude-abidesFlag

  26. SkullofRed

    @bud2fresh Actually, I recently read a description/summary of the full story for this film recently, confirmed by some friends who've reviewed the script to be real, and it's great. They also set up a future film perfectly by (Spoiler Alert) having the Guardians of the Universe and the Lanterns create a Yellow Power Ring for Sinestro to use against Parallax. Also there's a fantastic conclusion to the film as well.

    1 year agoby @SkullofRedFlag

  27. bud2fresh

    @skull I am glad most of it will take place in space that way all the special effects won't look out of place and i do want this film to do well because i like anybody who could stand toe to toe with The Man of Steel but i just feel like the story wont be as strong as it should be ,too much C.G.I. but i got my fingers crossed.And i have had to change my password like 15 times on several occassions trying to login so don't feel bad lol

    1 year agoby @bud2freshFlag

  28. Bawnian©-Dexeus

    hey, the first trailer had terrible CGI for the green suit so hopefully y the time the movie is released, and with all the super extra work being put in, I have faith the movie will be, as a "critical and financial success."

    1 year agoby @bawnian-dexeusFlag

  29. renodc

    The first trailer was so full of quick cuts that you really couldn't tell much from it, so I'm still holding out hope.

    1 year agoby @renodcFlag

  30. SkullofRed

    @timmy lol, but they made it known that the effects weren't finished in that trailer so... yeah.

    this is @jptheredskull by the way,

    1 year agoby @SkullofRedFlag

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