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'G.I. Joe: Retaliation' Delayed Because It Can't Compete with 'The Amazing Spider-Man'

While 3D conversion was the stated reason for delay, they may also shoot more scenes with Channing Tatum.
The Reason Behind G.I. Joe: Retaliation's Delay
The Reason Behind G.I. Joe: Retaliation's Delay
Last week we reported that G.I. Joe Retaliation was being pushed back to allow time for a 3D post-production conversion. Now, Paramount Pictures is stating that they actually decided to sit this summer season out after watching competing movies come up with losses. They felt that G.I. Joe Retaliation was likely to get lost in the shuffle.

A producer from the film explains the film's delay.

"They looked at the landscape and realized they couldn't compete."

Studio chair Brad Grey and vice chair Rob Moore felt the expenses due to the delay were preferable to any possible competition with The Amazing Spider-Man.

They are also planning on adding depth to Channing Tatum's role, who was not a star when the original was made. The actor's character originally dies in this sequel, but it's now possible that his life will be spared.

Stay tuned for more news revolving G.I. Joe Retaliation.

G.I. Joe Retaliation was released March 28th, 2013 and stars Dwayne Johnson, Jonathan Pryce, Byung-hun Lee, Elodie Yung, Ray Stevenson, D.J. Cotrona, Adrianne Palicki, Channing Tatum. The film is directed by Jon M. Chu.

Sources: Deadline

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Comments (61)

  1. ChiRep_1

    Thumbs up for the sheer stupidity of Paramount!

    2 years agoby @ChiRep-1Flag

  2. Rome84

    They want that 3D movie like the avengers and mib 3 pulled in, we ain't stupid!!!!! Every movie isn't made for 3D though.

    2 years agoby @rome84Flag

  3. Rome84

    BS!!!! If they felt that way just release the movie on August 24th or August 31. For that matter August 15th. The rock is not the greatest actor but he can carry a movie.

    2 years agoby @rome84Flag

  4. Superman81

    @dan1 oh I agree with you there. Making more time for Rock and Tatum to build a relationship is dumb when he is just going to die

    2 years agoby @superman81Flag

  5. Dan

    And originally, this movie was going to come out like a week after TDKR, then it got moved to late June. Now it's being moved again out of fear of TASM?

    I love that they've bungled it all up regardless of what move they make now :P

    2 years agoby @dan1Flag

  6. Dan

    @superman81 He's better than Tatum, I'll give you that, but that's hardly saying anything at all. Like I said, this "relationship" angle will be junk, as will the tacked on 3D.

    2 years agoby @dan1Flag

  7. Superman81

    @dan1 what movie has the rock starred in that was a flop? He actually makes GI Joe look 100 times better, that and them fixing Cobra Commander. He made Fast Five even better as well. He has a lot more studios and people lining up to make movies and see him act than Channing Tatum. He isn't the best actor but he isn't bad either.

    2 years agoby @superman81Flag

  8. Dan

    @corey The Rock is not a very good actor, either. So it's still ridiculous to me. Any relationship they decide to write into the story between those two will be hokey at best, atrocious at worst. They really should just release what they have right now. In 2D. With less Tatum.

    2 years agoby @dan1Flag

  9. Superman81

    Canning Tatum isn't a box office draw, he is a sh*tty actor. If bubble gum chewing, spit drooling, girls didn't think he was Gods gift to women then his movies wouldn't make jack. Magic Mike is going to be a joke and so was 21 Jump Street. They should have killed Duke , fired Tatum, and brought back Duke in the third movie with a different and better actor. No it can't compete with Spider Man don't delay a movie 9 months so you can reshoot and screw up a movie because you wanna keep the worst actor you got on set.

    2 years agoby @superman81Flag

  10. Bawnian©-Dexeus

    They could just release a 3D version only overseas, if they think that's where the money is. Give us the normal version now, and have foreigners wait longer.

    2 years agoby @bawnian-dexeusFlag

  11. Corey W.

    "Also Channing Tatum had a breakout spring, starring in The Vow and 21 Jump Street. In our first screening of the film the reaction from audiences was good but with 2 big concerns: 1) They didn't like the fact that Channing and The Rock really didn't have any time to develop a friendship before Channing died, and 2) Why wasn't it going to be in 3D? We went back and shot another week with Channing to develop more of his story with The Rock, which made the film play much better. But we didn't have the time to be in 3D. Then a week ago Battleship basically had the same performance as John Carter - $60M-$70M U.S. and just over $200M international. That was just a wake-up call that said to us we need to offer the best version of the film irrespective of summer market share to ensure the best possible performance. And not being in 3D will cost us a ton of business internationally."

    They are worried that GI JOE 2 will be another flop. Makes sense. It would be standing next to Spidey. If they think keeping Tatum and developing a relationship between him and The Rock will make a better movie, so be it. I want what they think is the better movie for us.

    But, they do realize releasing this in March they will be pulling the same mistake JOHN CARTER did?

    2 years agoby @coreyFlag

  12. Corey W.

    I want to see the finished cut RIGHT NOW! So what, they are gonna be changing the ENTIRE movie adding more scenes with Tatum! If Tatum's character dies in the beginning then changing that course of action and keeping him alive will only change many different events that follow throughout the film...


    So pretty much, the trailer we got for Retaliation that was so awesome was for a completley different movie. That's how I look at it.

    2 years agoby @coreyFlag

  13. Dan


    2 years agoby @dan1Flag

  14. jasdjqs

    wow, guess they hear us and now are telling a different tale, But listen, it does not matter when a movie comes out if there is a fan base and the movie is good it is going to make money period. Twilight is not a summer movie and that saga did pretty f*cking good. So hollywood please stop the BS, release it in September and be done with it.

    2 years agoby @jasdjqsFlag

  15. Nicholaus XX

    Ha ha! How delightful!

    2 years agoby @XxNickTheFilmCriticXxFlag

  16. Zack Johnson

    Lol no it really can not compete with The Amazing Spider-Man. But you don't delay it a year. I think this is really funny.

    2 years agoby @Zack-JohnsonFlag

  17. renodc

    This is a sign of the extreme instability of the domestic box office. Americans are very picky right now at the box office which is why a few movies are blowing up the bank while the rest are barely scraping by or failing miserably. The only stability lies in the international market, so I can definitely buy the concept that they are possibly revamping their marketing push for the international market. Look at Battleship, Tin Tin and John Carter, all have been enormous failures domestically based on their budgets but all 3 have made over 200 million in the international market.

    On another note, I'm not so sure that the idea of writing Tatum back into the story has as much to do with his star power as it does with the notion of possibly pi$$ing off the hardcore fan base by killing off the character of Duke.

    2 years agoby @renodcFlag

  18. CUPID

    This whole thing is so f*cking stupid.

    2 years agoby @cupidFlag

  19. artkid04

    well, if they have channing's character more involved i'd like it even more

    2 years agoby @artkid04Flag

  20. red_ruddy

    So they have to push it back a whole F*CKING YEAR?!

    2 years agoby @red-ruddyFlag

  21. Youngrizo

    Later this year still has The Expendables 2 and Skyfall, there is competition everywhere but March has nothing that would take away their audience so far

    2 years agoby @youngrizoFlag

  22. Cheetoboy

    Wow, I don't blame them for not wanting it to compete with The Amazing Spiderman, also damn I didn't know that they were planning on killing Channing Tatum's character straight off,I mean I know they were planning on using The Rock as the main action star, but I guess they saw and realize Channing's ability to draw box office numbers, I guess they thought folks would be pissed if he got killed. Also people should stop hatin on the guy, he's not an horrible actor like many say, he's actually okay, if some people claim they hate him so much, then why are y'all going to see his movies then. A person can be considered good looking, and still act well.

    2 years agoby @cheetoboyFlag

  23. Gandoff

    If it can not compete in June, or July, then bump it to August or September. The end of the summer movie season. To push it back a whole year, and say its for 3D, it bull. If your going to push the movie back that far, how about pulling all the toys and other merchandise off of the store shelves until the movie is going to be released?

    2 years agoby @gandoffFlag

  24. Youngrizo

    @rufio Also as for the Fall or late Summer, I'd love to see it sooner too but I udnerstand March is the new Summer movie experience love child so to speak, movies like 300 which were released in march and did very big numbers did so cause that month usually has Zero coming out that can compete so more people make it out for the more viable possible blockbuster.

    2 years agoby @youngrizoFlag

  25. Youngrizo


    I believe the idea of possibly doing more with Tatum is not really solid right now, but they are supposedly doing it as screenings feedback showed that though Channing wasn't the best actor, people still like him and the character of Duke too much to let go just yet.

    2 years agoby @youngrizoFlag

  26. kingbrady

    put it in October with the rest of the sh*t movies, it might compete there

    2 years agoby @kingbradyFlag

  27. Youngrizo

    I'm just gonna say it again... I'm not gonna say I didn't call it. lol

    2 years agoby @youngrizoFlag

  28. Rufio

    been silent on here a while, though reading the articles and comments. couldn't keep quite on this one, though.
    1. let me get this straight. they plan to save money/make more money by spending more money to convert it to 3D AND reshoot the movie (essentially) by adding more tatum?!?! if he dies at the beginning/middle of this, then they will have to reshoot a lot to add him back in (unless they killed him off at the end and decided to bring him back for more sequels).
    2. WHY MORE TATUM?!?!?! they should have made this movie a clean sweep and replaced him too!
    3. fear of not being able to compete i understand. but WHY push it back almost a year?!?! why not to the fall or late summer?

    went from being stoked about this movie to filled with doubt. whatever changes they are making better be more than a gimic b/c any excitement/momentum/confidence they built through trailers was squashed by this knuckleheaded move.

    2 years agoby @rufioFlag

  29. Mka47

    i'm sure that's not the only movie it can't compete with

    2 years agoby @mka47Flag

  30. John M

    The studio and producers are destroying what was looking like a good, fun and entertaining film for crappy 3D and a average to bad actor in Channing Tatum.

    2 years agoby @john-mFlag

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