"Feel Rich" is a healthy lifestyle movement created in 2011 by 40-time platinum, Grammy and Emmy Award-winning producer Quincy Jones III (QD3) and digital media entrepreneur Shawn Ullman, in conjunction with music legend Quincy Jones. Feel Rich was founded on the belief that the health and fitness industry needed a remix, and the messages needed to be clearer, motivational and speak to people in a relatable way. Here's what Quincy Jones III had to say in a statement.
The deal was announced today by XLrator Media CEO Barry Gordon, QD3 and Ullman. Here's what Barry Gordon said about the project.
The partnership reunites QD3, Gordon and Academy Award-nominated director Peter Spirer who collaborated on such seminal hip-hop documentaries as Tupac Shakur: Thug Angel and the Beef series.
What started out as an idea to make scientific health information more accessible to today's hip-hop culture has turned into a full-fledged movement across multiple media and digital platforms. Feel Rich owns and operates multiple media platforms and has a vast network of influencers and role models - from celebrities to fitness trainers, single mothers to entrepreneurs. These influencers act as change agents in their communities to empower people to make better food choices and lead healthier lifestyles. Here's what Quincy Jones III had to say about the Feel Rich program.
With over 5 million monthly views on their YouTube network alone, Feel Rich is one of the fastest-growing digital health and wellness brands in the world. They have been featured in Entrepreneur Magazine and their success has attracted Fortune 500 companies such as Johnson & Johnson with their "text4baby" mobile app partnership with R&B singer Tyrese Gibson. In February, Feel Rich will launch a national campaign with the American Heart Association's "Go Red For Women" movement called "Feel Rich Goes Red." In addition, the company was chosen to be part of First Lady Michelle Obama's "Let's Move" team to fight childhood obesity.