Despicable Me sells $25 million on Blu-ray and DVD in one day
"Despicable Me is one of the most creative, beloved and successful animated features of all time, as evidenced by its resounding critical acclaim and extraordinary global box-office earnings of over half a billion dollars," said Craig Kornblau, President, Universal Studios Home Entertainment. "In providing consumers with exceptional all-new mini-movies and the greatest choice of platforms across DVD, Blu-ray and Blu-ray 3D, Despicable Me has rocketed to the top of everyone's gift list and has assumed the coveted position as the must-own release of the holiday season."
The title's explosive first-day sales were also aided by Universal's groundbreaking "Minion Madness" promotion, a points-based reward and social media program spotlighting the film's beloved mischief-makers, the Minions. Fans can register to participate in creative interactive activities that earn points toward prizes ranging from gift cards to all-expense-paid vacations. To date, registered users have earned more than one million minion points and shared thousands of pieces of fan art, fan photos and more at MinionMadness.com. Running through January 2011, "Minion Madness" will award more than 15,000 prizes to registered users.
Despicable Me is the hilarious tale of Gru, the self-proclaimed "World's Greatest Villain," whose plot to pull off the craziest crime of the century is turned upside down by three adorable orphans. The latest film from producer Christopher Meledandri (Ice Age, Dr. Seuss' Horton Hears a Who), it features an unforgettably funny all-star voice cast including Steve Carell, Jason Segel, Miranda Cosgrove, Academy Award winner Julie Andrews, Russell Brand, Kristen Wiig, Will Arnett, Danny McBride, Jack McBrayer and Jemaine Clement.
Despicable Me was released July 9th, 2010 and stars Steve Carell, Jason Segel, Russell Brand, Julie Andrews, Will Arnett, Kristen Wiig, Miranda Cosgrove, Dana Gaier. The film is directed by Pierre Coffin, Chris Renaud.
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CelluloidDreams
WOW!!! ...I saw it in theaters ...it was Ok ...about a C+ ...the only reason I bought it on Blu-Ray was it came with an inflatable Minion .....
1 year agoby @2movieguysFlag
moviegeek
DANG. This is become a phenomenal hit for Sony. It deserves it to. One of the most watchably entertaining flicks of the year. Hilarious too.
1 year agoby @moviegeekFlag