D-Box to Shake Things Up at the Theater

Heading to the movies just became a more "moving" experience, thanks to new motion-activated theater seats available for theatergoers, D-Box Technologies announced today. Beginning April 3, audiences will experience the seats with the release of Universal Pictures' new action-thriller, Fast & Furious.

D-Box Technologies will debut its Motion Systems for the first time during this theatrical release. The seats are equipped with the company's Motion technology and powered by D-Box Motion Effects that corresponds to the action taking place onscreen, causing the seats to tilt and shake in perfect synchronization with the onscreen action.

Audience members will feel all the shifts and rumbles of an opening hijacking sequence, however the seats will remain still during the quieter, dialogue-driven scenes. The seats are in motion for about a third of the film, including intelligent vibrations that move along to the soundtrack and stronger movements for the action scenes.

"We are thrilled to finally offer our Motion Systems for the public to experience," stated President and CEO of D-BOX Technologies, Claude McMaster. "Not since the creation of surround sound and 3D has there been a movie theater innovation like our Motion Code(TM) technology. The movements that these seats make are very sophisticated; the audience will not be jostled around the entire movie, rather they will feel much more a part of the action taking place onscreen. Our goal is to provide moviegoers with an unmatched realistic immersive experience."

D-BOX's Motion Systems will debut April 3 at the Mann Chinese 6 Theatre in Hollywood and UltraStar Surprise Pointe 14 in Arizona - the first two movie theaters in the world to feature the innovative technology, incorporating motion as the next dimension in moviegoing.

For additional information about each theater location or to purchase D-Box tickets, visit MannTheatres.com for Mann's Chinese 6 in Hollywood or UltraStarMovies.com for UltraStar Cinemas in Arizona.


Sources: D-Box Technologies Inc.

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Comments (10)

  1. ed_wood

    Could be cool with certain movies.

    3 years agoby @ed-woodFlag

  2. jfhence

    I wish they had this when Cloverfield was released...LOL!!!

    3 years agoby @jfhenceFlag

  3. SMRTALEC

    im actually very excited about this! i just called the chinese mann theatre to ask how much it is. $17! but wth it should be an interesting experience. looking forward to it.

    3 years agoby @smrtalecFlag

  4. nathan_lease

    I heard that Newkill!!

    3 years agoby @nathan-leaseFlag

  5. Timmy

    Weird. have to see this in action.

    3 years agoby @timmyFlag

  6. Rufio

    i don't know about this... hold on to the popcorn and soda! interesting idea, but moving movie theater seats don't seem appealing. it's not a 3-D movie and you're not close to the screen. maybe a cooler idea for IMAX.

    3 years agoby @rufioFlag

  7. Newkill3000

    Man, i don't need all that to make a movie better. It should already be good. Tell you the truth it would kind of take the interest away from the movie for me. It's just a way to get more money. Scammin bastards.

    3 years agoby @newkill200Flag

  8. Anjow1060

    Silly me, I thought movies were supposed to be about emotional experiences, not physical ones.

    I can't wait till they develop some kind of technology so I can feel like I've been shot by a gun or blown up......JUST LIKE IN THE MOVIE!

    [/sarcasm]

    - Jow

    3 years agoby @anjow1060Flag

  9. Rubberbands

    Bring that sh*t to chicago!

    3 years agoby @rubberbandsFlag

  10. Newkill3000

    YOu know what this means when these systems get around to many theaters, Higher ticket prices.

    3 years agoby @newkill200Flag

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