Christina Ricci will voice the lead role of the timid crayon Yellow in Exodus Film Group's animated CG feature The Hero of Color City, according to The Hollywood Reporter.

Ricci, who voiced the role of Gwendy Doll in the 1998 fantasy Small Soldiers, plays one of several crayons whose colorful world is threatened by an evil tyrant. She is the first member of the cast to be announced for the film, which is now in preproduction.

Exodus also announced upcoming lines of merchandise, art supplies and educational products based on the film. Upper Deck will manufacture trading cards and Kidthing will create interactive games, digital books and activities available on its free downloadable player at Kidthing.com.