About the poster, co-director Mark Andrews had this to say.
"What we want to get across [with the teaser] is that this story has some darker elements. Not to frighten off our Pixar fans - we'll still have all the comedy and the great characters. But we get a little bit more intense here."
Brave was released June 22nd, 2012 and stars Kelly Macdonald, Billy Connolly, Emma Thompson, Julie Walters, Robbie Coltrane, Kevin McKidd, Craig Ferguson, Sally Kinghorn. The film is directed by Mark Andrews, Brenda Chapman, Steve Purcell.