PREDICTED WEEKEND BOX OFFICE
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The Easter bunny movie you never asked for, Hop, bounces into theaters this weekend just in time for spring. The mixed live-action/animated pairing of Hugh Laurie and James Marsden should get enough parents and their kids to turn out for a weekend win - maybe. The film hasn't been tracking especially well and, along with its generally terrible reviews, is only expected to gross about $22 million (maybe it goes big and does $25M?). The good news for rabbit fans is that the film cost a meager $63 million, so it should recoup its cost relatively easily.
A more intriguing film opening today is the Jake Gyllenhaal thriller Source Code. It's been getting high marks (and includes the lovely Vera Farmiga and the always exceptional Jeffrey Wright) so it should play well with the older crowd and is positioned to take in something in the mid-to-high teens. So let's predict a solid $18 million for this high-concept action movie based on its positive reviews.
Insidious, meanwhile, is a low-budget horror flick starring Patrick Wilson. As it's from the makers of Paranormal Activity it should have a built-in audience of teens and scary movie fans ready to line up for a Friday night fright. Look for it to gross about $11 million.
From an industry perspective Hollywood will be keeping its collective eye on the reintroduction of Best Picture winner The King's Speech. The much-lauded period picture has already grossed a whopping $373 million internationally. So why the relaunch? This time it's been scrubbed of its naughty F-bombs so it sneaks back into the theaters as a more family-friendly PG-13 rather than its original hard R. It's getting rolled out in over 1,000 theaters across the country so it's positioned to do very well (though it was in a few more as an R last week when it grossed $1.6 million). I predict it does similar business - maybe up to 2 million? The movie is fairly innocuous despite its language so it seems to me that any teenager who was just DYING to see a movie about a King of England who was most decidedly not King Arthur has already managed to score a ticket. But if it makes a big haul, look for the studios to consider this tactic again in the future.
As for the holdovers, Rango, Sucker Punch and Diary of a Wimpy Kid 2: Rodrick Rules will probably remain strong in the rankings along with the surprisingly popular The Lincoln Lawyer and the Bradley Cooper thriller Limitless.
See you back here Sunday night for the projected grosses. Until then, happy movie going!





Comments (7)
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ejk1
If I can get all my work done by Tuesday, I will see Source Code that day. If not, oh well. But Hop can go screw.
2 years agoby @ejk1Flag
Dan
I like this article writer much better then Jami. He's sarcastic, and to the point. With Jami, your eyes glaze over.
Anyways, f*ck Hop. Silly rabbit, it needs to get bitch slapped by Source Code.
2 years agoby @dan1Flag
moviegeek
Sadly these are spot on predictions (though I think Insidious will do better). I wish Source Code would win the weekend. Sucker Punch will fall to $7mil.
2 years agoby @moviegeekFlag
Furankisan
Got dragged this morning to HOP. Sucked big time. Hope this bombs and Source Code is No.1 which I just saw. Mark my Words. Duncan Jones will be the next big mega budget action director in which the film will actually be LOTR good. Sorry Zack you had yr chance.
2 years agoby @furankisanFlag
Daveactor7
"Source Code" ftw
2 years agoby @daveactor7Flag
m2
I don't think Sucker Punch will fall that far.
2 years agoby @m2Flag
thedude-abides
Hop looks f'ing horrible. Just the fact that it's predicted to win chaps my ass.
2 years agoby @thedude-abidesFlag