PREDICTED WEEKEND BOX OFFICE
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I hope you are a Russell Brand fan because he's likely to take the two top spots at the weekend box office. His turn as the reluctant Easter Bunny in Hop should be able to retain its winning streak for another week. Family films often don't suffer the same box office drop week to week since the audiences for such fare aren't as likely to show up opening weekend. It's projected to be on top of the heap with around $23 million.
Russell Brand is also starring, this time in the flesh not just the voice, in the remake of Arthur. This remake of the 1981 Dudley Moore/Liza Minnelli chestnut has reviewers asking "Why" and me very angry because why doesn't Liza even have a cameo in this? Ugh. The Arthur redux is so offensive to my delicate sensibility that I'm hoping it bombs, but industry forecasts project it to make around $16 million. I'm going to be surprised if it does that well. I mean, they don't even let him be an unapologetic drunk! What a nightmare. My guess is the retread does less than $16 million. Who is wanting to see this? Rent the original. And if you've seen it, rent the sequel, Arthur 2: On the Rocks. Both have Liza and are therefore guaranteed to be superior.
In other news, the stoner comedy Your Highness starring James Franco and Natalie Portman seems like fun for those who enjoyed Pineapple Express or Monty Python and The Holy Graill. This is the only R-rated movie opening this weekend and should do well with young men. I'm surprised its not expected to do better than its 12 million forecast, since its all about weed and knights and it has an Oscar winner in it, for chrissakes. I think it looks fun. Why not? But come to think of it, I've barely seen any press for this - Why isn't Natalie on the talk show circuit? Have I missed her?
What looks best to me on the docket this weekend is Hanna starring Saoirse Ronan as a teenage assassin raised in the wild. So basically The Bourne Identity meets Nell but with sort of an Atonement twist. Awesome sauce! The fact that Cate Blanchett lends her services makes this seem even more appealing. Oh, and Eric Bana! He's great, too. This one seems too sophisticated for the mass audience, so I'm guessing that it will only hit mid-list.
Finally this week in new releases we have Soul Surfer, about the girl surfer whose arm was bitten off by a shark. I thought this was a Lifetime movie until I realized it was actually getting a theatrical release. But I guess I'm not the target market, which is apparently Christian moviegoers. It's been aggressively marketed to them over the past week and is being released by Sony's faith-based division Affirm Films.
Personally, I still need to see Source Code which should do fairly well again this weekend. So should Insidious, though I expect a big drop off from its $13.5 million opening.
What are you going to see this weekend (please don't say Arthur)?
Hop was released April 1st, 2011 and stars James Marsden, Russell Brand, Kaley Cuoco, Hank Azaria, Gary Cole, Elizabeth Perkins, Hugh Laurie, Tiffany Espensen. The film is directed by Tim Hill.
Arthur was released April 8th, 2011 and stars Russell Brand, Helen Mirren, Greta Gerwig, Jennifer Garner, Geraldine James, Luis Guzmán, Nick Nolte, Christina Calph. The film is directed by Jason Winer.
Comments (10)
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Spongebob_Boxofficepants
let's see hop has JT, Marsden, eastern things, and well, ROCK!
1 year agoby @spongebob-boxofficepantsFlag
Spongebob_Boxofficepants
well its eastern season and Hop might win (Your Highness is one tough competition!)
1 year agoby @spongebob-boxofficepantsFlag
skywise
i am hoping that Hanna will do better, its a very unique action film with very original fights and no hard core cutting between punches. Please let Hanna beat out Arthur.
1 year agoby @skywiseFlag
Emmytt
boo!
1 year agoby @emmyttFlag
moviegeek
My prediction is that Soul Surfer will do MUCH better than 3 mil. I'm guess around 12 million. The Christian demographic is eager for something to see.
Hop $21
Arthur $16
Hanna $14
Code $13
Surfer $12.5
Your Highness $10
1 year agoby @moviegeekFlag
aceinthehole12
I'm still pissed about Arthur being remade. Some movies should NEVER be remade.
1 year agoby @aceinthehole12Flag
CUPID
Your Highness.
1 year agoby @cupidFlag
The First Avenger: JohnnyBlaze
F#@%& Russel brand that guy gets on my nerves
1 year agoby @johnnyblazetb82Flag
Diaigma
I was under the impression that an informative/prediction article isn't supposed to interject, even subtly, personal feelings, let alone suggest not to see something? : /
1 year agoby @diaigmaFlag
Jcberry526
hmm wish Source code could have hit 1st cause that WAS a great movie (best 1 this year)
1 year agoby @jcberry526Flag