WEEKEND BOX OFFICE
As expected, Hop continued to dominate the box office over the weekend with an estimated $21.6 million take. It should continue to do well over the next few weeks as the holiday approaches.
Meanwhile, Arthur, Russell Brand's other effort, opened to a disappointing $12.6 million - well under the projected $18 million from the studio. This may lead to the end of Hollywood's love affair with Brand as he just doesn't seem to be leading man material as he can't open a movie. His Get Me to the Greek opened to $17.5 million and it was rated R - Arthur's PG-13 should have helped the film reach a broader audience but for once taste prevailed and moviegoers decided to pass. Studios will probably think twice before casting Brand as a leading man going forward. It seems a little goes a long way.
The happy surprise of the weekend was the phenomenal showing for Hanna. We expected it to only land mid-list with about $7 million. Instead it debuted to a very strong $12.3 million, just behind Arthur. Despite the fact that the film focuses on a young woman, the audience was 53% male. It's playing well in suburbs and small cities, too, thanks to its PG-13 rating.
Another big surprise was the big turnout for the Christian-skewing Soul Surfer which we had predicted to barely make it into the top 10 but instead it managed claw its way to the number 4 spot. Apparently several church groups organized buses to carry the faithful to the multiplex which aided this film's overall take.
Also outperforming expectations was Insidious which had the lowest week-to-week drop (-24%) for an impressive $10 million which means this little film that could isn't going anywhere and should be another feather in the cap for its filmmakers who already proved that low-budget horror can equal big box office bucks with Paranormal Activity.
Underperforming was Your Highness which didn't even break the $10 million mark. Guess this stoner comedy got lost in the shuffle despite featuring the ever-busy James Franco and recent Oscar winner Natalie Portman. Source Code tumbled 39% from last weekend but still made a respectable $9 million which means this movie, at the end of the day, will probably qualify as a success for Jake Gyllenhaal.
Source Code was released April 1st, 2011 and stars Jake Gyllenhaal, Michelle Monaghan, Vera Farmiga, Jeffrey Wright, Michael Arden, Cas Anvar, Russell Peters, Brent Skagford. The film is directed by Duncan Jones.
Limitless was released March 18th, 2011 and stars Bradley Cooper, Robert De Niro, Abbie Cornish, Andrew Howard, Anna Friel, Johnny Whitworth, Tomas Arana, Robert John Burke. The film is directed by Neil Burger.
Arthur was released April 8th, 2011 and stars Russell Brand, Helen Mirren, Greta Gerwig, Jennifer Garner, Geraldine James, Luis Guzmán, Nick Nolte, Christina Calph. The film is directed by Jason Winer.
Hanna was released April 8th, 2011 and stars Saoirse Ronan, Eric Bana, Vicky Krieps, Cate Blanchett, Paris Arrowsmith, John MacMillan, Tim Beckmann, Christian Malcolm. The film is directed by Joe Wright.
Your Highness was released April 8th, 2011 and stars Danny McBride, James Franco, Rasmus Hardiker, Natalie Portman, Toby Jones, Justin Theroux, Zooey Deschanel, Charles Dance. The film is directed by David Gordon Green.