BOX OFFICE BEAT DOWN: Bruno Spruces Up the Box Office with $30.4 Million

Weekend Box Office


1) Bruno $30.4 million
2) Ice Age: Dawn of the Dinosaurs $28.5 million
3) Transformers: Revenge of the Fallen $24.2 million
4) Public Enemies $14.1 million
5) The Proposal $10.5 million
6) The Hangover $9.9 million
7) I Love You, Beth Cooper $5 million
8) Up $4.6 million
9) My Sister's Keeper $4.1 million
10) The Taking of Pelham 1 2 3 $1.6 million

Despite stirring up controversy all across America, Sacha Baron Cohen's latest comedy Bruno perched itself atop the weekend box office charts with a hefty $30.4 million. Though better than Borat's opening of $26.4 million in 2006, that film was only released on 837 screens. Bruno premiered with a whopping 2,756 screens. So it seems audiences weren't as willing to be duped by this fashionista character, with quite a few of them calling him "less lovable" than Cohen's Kazakhstan's counterpart. Only time will tell how Bruno fares throughout the rest of summer.

This weekend's only other major release was Chris Columbus' return to teen cinema with I Love You, Beth Cooper. Despite being adapted from the hugely popular comedic novel of the same name by Larry Doyle, and a stellar cast of up and coming jokesters such as Paul Rust, Jack Carpenter, and Lauren Storm, this Hayden Panettiere laugher failed to stir up much interest at the box office. It dropped in way down at number seven, and could only muster up $5 million. This was even lower than summer 2009's all-time low with Eddie Murphy's Imagine That, which pulled in $5.5 million on its opening weekend.

On the arthouse circuit, Lynn Shelton's mumble core dramedy Humpday managed to get the highest per screen average. This film, about two male friends that almost sleep with one another, pulled in $29,000 from just two screens. That's an average of $14,500 per screen. Also playing in limited release was Blood: The Last Vampire, which pulled in $103,000 playing on 20 screens. And Soul Power which earned an impressive $25,100 playing on just six screens across the country.

Next weekend belongs to just one man. Or boy. Or, rather, young adult just now coming into his wizardhood. That's right, Wednesday will finally see the release of the long awaited sixth installment in J.K. Rowling's hugely popular franchise Harry Potter and the Half-Blood Prince. Critics are speculating that it could open bigger than Transformers: Revenge of the Fallen. And that would be no small feat for Harry and the gang.

Bruno was released July 10th, 2009 and stars Sacha Baron Cohen, Gustaf Hammarsten, Clifford Bañagale, Chibundu Orukwowu, Chigozie Orukwowu, Josh Meyers, Toby Hoguin, Robert Huerta. The film is directed by Larry Charles.

The Hangover was released June 5th, 2009 and stars Bradley Cooper, Ed Helms, Zach Galifianakis, Justin Bartha, Heather Graham, Sasha Barrese, Jeffrey Tambor, Ken Jeong. The film is directed by Todd Phillips.

Up was released May 29th, 2009 and stars Edward Asner, Christopher Plummer, Jordan Nagai, Bob Peterson, Delroy Lindo, Jerome Ranft, John Ratzenberger, David Kaye. The film is directed by Pete Docter, Bob Peterson.

The Taking of Pelham 1 2 3 was released June 12th, 2009 and stars Denzel Washington, John Travolta, Luis Guzmán, Victor Gojcaj, John Turturro, Michael Rispoli, Ramon Rodriguez, James Gandolfini. The film is directed by Tony Scott.

Humpday was released July 24th, 2009 and stars Mark Duplass, Joshua Leonard, Alycia Delmore, Lynn Shelton, Trina Willard. The film is directed by Lynn Shelton.

Blood: The Last Vampire was released July 10th, 2009 and stars Gianna Jun, Allison Miller, Liam Cunningham, JJ Feild, Koyuki, Yasuaki Kurata, Larry Lamb, Andrew Pleavin. The film is directed by Chris Nahon.

Soul Power was released July 10th, 2009 and stars Muhammad Ali, James Brown, Celia Cruz, B.B. King, Don King, Miriam Makeba, The Spinners, Bill Withers. The film is directed by Jeffrey Levy-Hinte.


Sources: Box Office Mojo

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Comments (31)

  1. kingbrady

    8 hours and 34 min to go until the midnight screenings on the east coast............i got mine for 1130am tomorrow, its gonna be crazy...crazy

    3 years agoby @kingbradyFlag

  2. MovieBuff

    Diagma... 100 million in 5 days? It'll be closer to 200 million. It should take in about 80 million on Wed and Thurs and another 100 million over the weekend. There will be no competition at all. There are no other new releases this week except HP.

    3 years agoby @moviebuff123Flag

  3. Diaigma

    HOLY!!!

    Hp has 97% on the RTM! That's the highest percentage of the whole series!

    3 years agoby @diaigmaFlag

  4. Diaigma

    The real question then, is, how big will it dominate?

    I'm guessing 100 million minimum, for the first 5 days.

    (seeing as how most shows in my town are already sold out, INCLUDING the 6:30 AM Wednesday showing. GLAAA!) :P

    3 years agoby @diaigmaFlag

  5. Avian

    We all know who's going to dominate the box office next weekend. And his movie is getting great reviews from both critics and fans.

    3 years agoby @avian005Flag

  6. mikehd

    i agree we get see a real blockbuster

    3 years agoby @mikehdFlag

  7. Psycho

    Harry Potter is going to dominate the box office next week! (Ni surprise).

    3 years agoby @physco-123Flag

  8. Marcus-07

    Borat>Bruno
    Bruno had some funny parts but it's not something special. The Hangover is the best comedie so far in 2009. Gay jokes...ok,no prob. Gay sex scenes....just hilarious bullsh*t. I didn't like Borat that much neither but Borat is better. "Niiiiiice,How much?" XD

    3 years agoby @marcus-07Flag

  9. ed_wood

    Bruno just wasn't that funny, and Beth Cooper was just terrible. Hayden Panetierre has no acting ability at all.

    3 years agoby @ed-woodFlag

  10. Moviemaniack1993

    I also thought I would point out that B. Alan Orange "predicted" I Love You, Beth Cooper would be a surprise summer smash and that The Hangover would bomb. Ha ha. Even someone who is not into box office tracking could have told you Beth Cooper would bomb miserably. The marketing campaign and trailer were so God-awful that it physically made you cringe everytime an ad was ran.How Christopher Colombus helmed this movie is beyond me. Go Bruno. The film deserved to be #1. Glad to see rated R movies can still take the #1 spot (even with Ice Age 3 and Transformers 2 out!)

    3 years agoby @moviemaniack1993Flag

  11. mindless232

    thats true

    3 years agoby @mindless232Flag

  12. -comrade-

    People taking their kids to the film ought to be ashamed. A ten-year-old couldn't possibly understand the satire enough to make an impact on him; if anything, it might foster animosity toward homosexuals in younger viewers who can't understand what's going on below the surface and the gags.

    3 years agoby @taberjohnson18Flag

  13. -comrade-

    I heard people walked out of this movie. Americans are such f*cking prudes, and hypocrites.

    3 years agoby @taberjohnson18Flag

  14. WiseGuy

    Not suprised at all. Bruno looks good but not nearly as funny as Borat. Ill probably check it out. But HP will be great.

    3 years agoby @zgcorleone072Flag

  15. mindless232

    thats the parents fault. at my theatre a mom walked out with her to kids. not when the dick was bouncing but when he was imagining millivinnily. haha if i had kids id know better

    3 years agoby @mindless232Flag

  16. kingbrady

    mindless232 well said the movie did do a decent job in regards to that, just the whole anal sex and the whole exposure of his c*ck was over used....also maybe the fact there were three 10 yr olds in front of me watching it, made it worse

    3 years agoby @kingbradyFlag

  17. mikehd

    Harry potter change there release date in december and that pissed the imax people off it left them with no big movie during the christmas season so the people who run imax are punishing them they gave transformers there first 2 weeks

    3 years agoby @mikehdFlag

  18. mindless232

    its hilarious how people think the movie is hateful or against homosexuals. did yall watch the movie? f*ck! it was exploiting the ridiculous reasons people have for homosexuals to not be treated equal. like the part with the adopted baby. or the dumb f*cking churchs that have programs to make gays straight. its crazy how many people are still out the that feel insecure around gay people. grow the f*ck up. sh*t

    3 years agoby @mindless232Flag

  19. Moviemaniack1993

    Newkill I am gay and I absolutely loved it. I found it f*cking hysterical. Especially the religious officials trying to "convert" him. That is just so pathetically sad.

    3 years agoby @moviemaniack1993Flag

  20. CelluloidDreams

    "Bruno" was #1!! I guess people who like Sacha Baron Cohen would see it ...me I won't waste my money on hate.

    I can't wiat to see "Harry Potter and the Half-Blood Prince" been long time coming....!

    I tried to see "The Hurt Locker" ..but "All" the showings for 07/12/2009 were sold-out!

    This was the only weekend in my entire life that I can recall that I actually didn't see a film in theater...I'm having massive withdrawals!!

    Ahhhhhh!! Damn I wish some good film had opened in Phoenix with a showing I could have at least gotten into.

    3 years agoby @2movieguysFlag

  21. kingbrady

    They have Harry Potter 6 on IMAX for July 29, thats f*cked up damn Transformers ruining everything....also its IMAX 3D does anyone know how a movie of harry Potter caliber will look on 3D?? cheesy or amazing

    3 years agoby @kingbradyFlag

  22. kingbrady

    Transformers 2 will not get to $400 million, hopefully i am wrong but $60 million won't be easy with everyone going to see Harry Potter, it wont be easy that's for sure...............Bruno was funny, but overall a f*cking waste of time, im just glad i paid $6 for the before Noon viewing at AMC

    3 years agoby @kingbradyFlag

  23. mikehd

    The theater i work at my co workers wathed before it was released 16 of them said it was horrible all the guys said they had regretted watching it they asked me and told them hell no i'm not watching anything with f*ggots in it and you at the bottom of the comments you can't even compare some gay ass sh*t like this transformers 2 transformers is on its way to 400 million people love each every time leave the theater we got alot of refunds this weekend because some people couldn't stomach the first 15 minutes of this bullsh*t

    3 years agoby @mikehdFlag

  24. Diaigma

    Not surprised

    3 years agoby @diaigmaFlag

  25. Newkill3000

    I wouldn't be surprised if during this week Bruno drops out of the top 5.

    3 years agoby @newkill200Flag

  26. Newkill3000

    Yeah Buff, it did put up big on Friday but did a really terrible drop off on saturday.

    3 years agoby @newkill200Flag

  27. MovieBuff

    I knew it would hit number one, but its gonna plummet next weekend. The film didn't offend me at all, but Cohen relied way too much on the dick and gay jokes instead of being a little more inventive. Also, many of the skits look obviously staged... unlike the Borat ones. I just didn't like the movie... not because its offensive, but because of its creativeness... or lack of, I should say.

    I honestly don't think it'll hit 100 million like its predecessor.

    3 years agoby @moviebuff123Flag

  28. JonSpidey07

    well let some of these movies succeed at their own level
    Im glad 'Beth Cooper' made some money, I didnt hate it like alot of critics did
    Bruno to me looked too much like a cop-out of Borat, Im not a fan of Sascha Baron Cohen

    3 years agoby @jonspidey07Flag

  29. Newkill3000

    I did not expect I love you beth cooper to get this low in the box office.

    3 years agoby @newkill200Flag

  30. slysnide

    agreed FOY.

    3 years agoby @slysnideFlag

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