Apple eliminates TV rentals in the iTunes Store
"iTunes customers have shown they overwhelmingly prefer buying TV shows. iTunes in the Cloud lets customers download and watch their past TV purchases from their iOS devices, Apple TV, Mac or PC allowing them to enjoy their programming whenever and however they choose."
Networks such as ABC and Fox dropped their rental prices from $1.99 an episode to 99 cents an episode a year ago, although it seems most consumers have little to no interest in TV episode rentals. Here's a statement from Fox which reflects the company's stance on the matter.
"After carefully considering the results of the rental trial, it became clear that content ownership is a more attractive long-term value proposition both for iTunes customers and for our business. To further enhance the value of ownership, we are working with Apple to make content available within their new cloud-based service."
iTunes charges $1.99 to purchase an episode in standard definition, and $2.99 for high-definition episodes.
Comments (5)
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Bawnian©-Dexeus
I don't like this "Cloud" thing
9 months agoby @bawnian-dexeusFlag
Rufio
sorry, but i am not renting OR buying tv episodes (at least per episode). rather rent the season via netflix or blockbuster. this per episode thing is a joke.
9 months agoby @rufioFlag
Nautical
i kinda like it. wish they would drop the price. Can you pay for an episode that came out a week ago or do they just not have that on there?
9 months agoby @nautical05Flag
skywise
@cyclonius damn that sucks. I am sort of anti apple.
9 months agoby @skywiseFlag
Cyclonius
I just bought an apple tv too.
9 months agoby @cycloniusFlag